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PROMOTION
Sam Harrison, author of IdeaSelling, describes what he calls the tyranny of low expectations—when employees gradually lose their incentive to generate fresh ideas because they anticipate rejection. That mind-set is the death of creativity, and why it’s critical for in-house designers to tweak their selling techniques to get, and start to expect, more wins. Here are five tips.
Section: Tools and Resources - Tags: in-house issues, motivation, INitiative
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Alvin Lustig, revolutionary book jacket designer and recipient of a 1993 AIGA Medal, models how personal vision wedded to modern form can significantly impact the public sphere.
Section: Inspiration - Tags: AIGA Medal, social issues, book design
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