“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
As North Carolina prepared to vote on a constitutional amendment to ban gay marriage in 2012, New Kind partnered with the Coalition to Protect All North Carolina Families to fight back to develop and roll out a campaign against the Amendment that featured open source principles and community-focused design.
Section: Why Design -
Design for Good, advertising, government, graphic design, identity design, nonprofit, print design, web design, posters, signage, diversity, election design, social issues, strategy, digital media
Students seem to be always stressed out. Tight deadlines, poor time management, balancing school and life, taking too much on. As an educator, I may be on the other side of the fence, but I can totally relate.
Section: Tools and Resources
opened the forum for emerging designers to tweet their burning questions to Ram Castillo, career expert,
senior designer and author of How to Get a Job as a Designer, Guaranteed. Tweet your questions about scoring a great
design job @thegiantthinker
and check back here to read his insights.
Section: Inspiration -
Design Job Series, advice, new business development
Visual Communication DesignerOnkaro
New York, New YorkNovember 18 2015
RT @AnnoDomaini: To be #successfull in #business 'all' you need is A Dollar, A Dream and A Domain name! https://t.co/2U0dhGt3BG #AIGAdesign
2 hours ago
Pentagram’s Emily Oberman brands Snoop Dogg’s new line of weed products
Posted by Rebecca Fulleylove
12 days ago from
It's Nice That
Sergio Andrade Hirales
PS New York