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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
In our third session of the “Financial Metrics” webinar series, learn how to make
better decisions around your specific role so that you’re contributing in the right places and your firm flourishes.
Section: Events and Competitions -
At Pentagram Julia Hoffmann designed for renowned clients including The Metropolitan Opera in New York. Then as art director for Crispin Porter + Bogusky, she worked for powerhouses like Burger King. Still, since joining MoMA in 2008, she believes that “in-house design studios are the future of successful branding.” In this interview, learn why.
Section: Inspiration -
INitiative, branding, in-house design
Print & Digital DesignerThe American Society for Biochemistry and Molecular Biology (ASBMB)
Rockville, MarylandApril 14 2015
‘Ghostpoet’ uses skin biopsy to create album artwork
May 20, 2015
beach_cruizer (Stephanie Harrison)
RT @AIGAdesign: Subscribe to #AIGAdesign #EyeOnDesign weekly newsletter. But prepare to have your mind blown.
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