“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
As the largest professional association
of designers in the world, AIGA is committed to advancing the value and
impact of design, both locally and globally, and working together to
inspire, support and learn from each other, at every stage of our
careers. Whether you're an established designer looking to give back or a
student just starting out, there's a membership level for you.
Section: About AIGA -
Take advantage of the many benefits that come with being an AIGA member: savings, information, community, inspiration and more.
In-house, agency, or freelance? Why AIGA’s resident career expert thinks agency, followed by in-house, then freelance is the best path for students and emerging designers.
Section: Inspiration -
career, in-house design, freelancing, professional development, Design Job Series
Front End DesignerAvon Products, INC
New York, New YorkMay 10 2016
Salt Lake City
One can steal ideas, but no one can steal execution or passion -#timferris
Regram from #aigadesign
19 hours ago
A Rather Novel Collection
Peter Arkle News Issue Number 56