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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
A client asked about the meaning of color, so we set out to find scientific evidence to explain why fast food restaurants use orange and red, why donate buttons are red, and why most people's favorite color is blue. The reasons are more subjective than
Diversity and Inclusion is a new AIGA initiative with the mission of encouraging diversity in design education, discourse and practice to expand the future strength and relevance of design in all areas of business and society.
Section: Tools and Resources -
advocacy, culture, diversity, education, multiculturalism, social issues, social responsibility
Information Designer American Enterprise Institute
Washington, District of ColumbiaSeptember 9 2014
How Filmmaker Duo The Mercadantes Keep it Real
September 30, 2014
Chipotle iphone app
How can creativity improve life for the old?
Posted by Patrick Burgoyne