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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
To increase participation and attendance, Figment, an annual art and cultural festival in New York City, needed a new brand identity that was both consistent and flexible enough to capture the event’s creative spirit. Enter design firm MSLK, which had a “thought” or two on how to do just that.
Section: Why Design -
branding, identity design, metrics of effectiveness, Making the Case
Why are the typefaces that flash behind George Bush to underscore his major policy talks so BAD? Heller suggests that Karl Rove may be a great strategist, but he's a terrible type consultant. Could this be why he lost his job?
Section: Tools and Resources -
interview, Voice, election design
User & Usability Research ExpertBooking.com
Amsterdam, October 2 2014
The Church of Type Will Convert You
October 9, 2014
Logoworks by HP
Ghostly & Behance Action Method Notebooks For Designers
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2 days ago from
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15 uses for Newsprint
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