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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
Each month during the school year, AIGA publishes an exclusive newsletter just for members who are students, faculty or recent graduates of undergraduate and graduate design programs.
Section: Tools and Resources -
This brochure will help illustrate to your client, whether in-house or external, the important role design plays in problem-solving.
Section: Why Design -
IDEO Interaction DesignerIDEO
New York, New YorkNovember 25 2014
Everyday Objects by Line Depping and Jakob Jørgensen for HAY
December 5, 2014
UIBrandDesign (UI Brand Design)
RT @AIGAdesign: Check out freelance designer @urbanseashell & her Shadow, wishing #AIGAdesign another 100+ years! #HatsOnAIGA100 http://t.c…
Paper Collective Prints and Posters: A webstore that nods to Denmark's design heritage and donates at least 15% of profits to charity
Posted by Cajsa Carlson
2 days ago from
Real Good Experiment
B. Martin Pedersen