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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
This six-part series was developed by David C. Baker especially for those at the Sustaining Member level and above who are
principals, operations managers and controllers in design firms.
Section: Events and Competitions -
finances, studio management
Many in-house designers are not proud to say where they work—but why? Could it be this negative mindset is mostly of our own creation? Discover how to defeat the “in-house embarrassment factor” by learning to recognize three delusions about the relevance of in-house designers to the profession today.
Section: Tools and Resources -
INitiative, in-house design, advice
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