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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
Based on recent analysis of the U.S. Census conducted by the NEA, designers make up the largest segment of the
creative community in the United States.
Section: About AIGA -
AIGA Insight, Census
Through “INitiative,” a program created by AIGA and The Creative
Group (TCG) to support in-house designers, AIGA chapters host local in-house design events across the country.
Section: Tools and Resources -
Graphic Design InternBBC Image Wear
Chicago, IllinoisOctober 18 2014
The Rod and Weave Chair from Eric Trine
October 13, 2014
Hammerpress Printing Studio Celebrates 20 Years
Posted by John Foster
2 days ago from
Arhoma’s bread bag
Ekorce atelier créatif
Sheila Levrant de Bretteville