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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
Learn how IDEO collaborated with internet icon Lars Hinrichs, founder of XING, to create a company that’s aimed to revolutionize the European tech industry by putting
the needs of “geeks” first.
Section: Why Design -
metrics of effectiveness, design educators, students
Can we afford to continue offering design curricula that move from the simple to the complex, when contemporary design problems are all about relationships? Can we afford to continue emphasizing individual achievement for a practice based increasingly on collaboration?
Visual Design ManagerZappos.com, Inc.
Las Vegas, NevadaNovember 17 2014
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