“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
As the largest professional association
of designers in the world, AIGA is committed to advancing the value and
impact of design, both locally and globally, and working together to
inspire, support and learn from each other, at every stage of our
careers. Whether you're an established designer looking to give back or a
student just starting out, there's a membership level for you.
Section: About AIGA -
Take advantage of the many benefits that come with being an AIGA member: savings, information, community, inspiration and more.
Setting your sights on opportunities abroad can not only ramp up design experience but lead to valuable cultural exposure. But first, here are the five things you need to focus on to get there:
Section: Inspiration -
job search, professional development, advice, culture, Design Job Series
Director of Visual DesignHuntbridge
Norwalk, ConnecticutApril 4 2016
RT @LauraHamlyn: Great feedback on these ladies’ work with the @aigaraleigh Student Portfolio Review! #aigadesign… https://t.co/0rnBdFtkZm
7 hours ago
VSA Partners, Inc.
Feel Every Note