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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
Mobile phones and tablet devices are fast becoming our primary way of
accessing information. Watch this webinar to better understand the trends around these
devices and ensure you design the right experience for your client.
Developing a contract between yourself and your in-house clients may seem overly formal, but defining your business relationship with your company is absolutely essential for in-house success. Learn what questions you should ask and what information you need to have.
Section: Tools and Resources -
INitiative, in-house design, contracts
Creative DirectorCarbone Smolan Agency
New York, New YorkFebruary 26 2015
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