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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
In the first session of this six-part webinar series, attendees learned how to make better decisions
and understand the financial implications of those decisions.
Sam Harrison, author of IdeaSelling, describes what he calls the tyranny of low expectations—when employees gradually lose their incentive to generate fresh ideas because they anticipate rejection. That mind-set is the death of creativity, and why it’s critical for in-house designers to tweak their selling techniques to get, and start to expect, more wins. Here are five tips.
Section: Tools and Resources -
INitiative, in-house design
Art Director, Trade Paperback & Liveright ImprintW.W. Norton & Company
New York, New YorkNovember 20 2014
Megan (Burke) Kapoor
"Worth" Magazine's Lush Design, by Dean Sebring
November 13, 2014
Fanta Visual Identity System Launch Video
When Euro Modernist Design Met American Chewing Gum
Posted by Michael Dooley
3 days ago from
Imprint-The Online Community for Graphic Designers
A Rather Novel Collection