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“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
In this final installment of a three-part conversation, Bob Calvano, director of Merck’s Global Creative Studios, offers practical advice for the in-house team faced with an all-too-common issue—being perceived as a service provider rather than a strategic partner. Breaking down the assignment, enhancing team communication and establishing accountability are just a few of the solutions he proposes.
Section: Inspiration -
interview, INitiative, in-house design, advice, collaboration, studio management, business
In this 90-minute interactive webcast organized by the AIGA Women's Leadership Initiative, negotiation expert Lisa Gates will teach you three key ways to become a leader in your workplace and advance your career.
Assistant Professor, Art (Graphic Design)Stevenson University
Owings Mills, MarylandJanuary 20 2015
Muller Van Severen's Long & Round Tables
December 22, 2014
angelbarrantesr (Angel Barrantes)
RT @AIGAdesign: Stunning 3D sculpture is just paper: http://t.co/M1DrkEnSDb http://t.co/Wsaxs8iq0Q @RichardSweeney8 From #AIGAdesign Offici…
8 hours ago
BSR Collateral System
Rob Bye explains why it's (sometimes) ok for interns to do crap jobs
Posted by It's Nice That
2 days ago from
It's Nice That