“What every business needs. And how.” explains for your client,
whether in-house or external, the role designers and designing can
play in problem-solving.
This booklet is an extension of the previously published
“Why Design?” brochure, which
sought to develop a common vocabulary on the role of the designer.
The value of this brochure is in giving it to clients so that they
understand the full potential of the designer's contribution. To
the extent this message and this vocabulary are repeated by all
members, we may continue to increase the level of respect and
understanding for design.
Anyone may download the booklet and use it in its current or
modified form to integrate into proposals, with proper credit given
Drawing from more than two decades of experience working on issues related to communication and culture, brand diplomat Christopher Liechty proposes a “third culture approach” for in-house creatives challenged to bridge the culture gap between themselves and their business colleagues—who sometimes seem as if the come from another planet.
Section: Tools and Resources
Milton Glaser has designed a visual way to express loyal opposition during the Republican National Convention in New York City this August. Here he sheds light on the viability of this simple idea.
Section: Tools and Resources -
interview, Voice, election design
Illustrator - Sleep and Loungewear PrintsCreative Apparel Concepts
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Spaxels Drone Lightpainting
May 21, 2015
vittorpia (Victor Alonso)
RT @AIGAdesign: Don't miss #AIGAdesign Conf's roundtables w/ @wise_rick @douglaspowell1 #EddieOpara + more http://t.co/ApMlUMh5BR http://t.…
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Centric Launch Package
b.a.-ba’s identity proposal echoes French culture centre’s name and programme
Posted by Alex Hawkins
11 days ago from
It's Nice That
AIGA Design Legends Gala Program
Video: AIGA Medalists Sean Adams and Noreen Morioka