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We listen carefully. We give our utmost attention to what we
hear from our members—whether in our daily conversations or as a
result of biennial surveys, such as the one conducted last year. I
recently reviewed some 1,800 open-ended responses—exceeding 90
pages—to look for concerns we can address or patterns where we are
failing your expectations. We are sincerely committed to being a
model professional association, which means being responsive to
you, our members, and doing it professionally, effectively,
efficiently and responsibly.
As we enter 2008, AIGA resolves to make improvements based on
what we have heard from you. These “resolutions” add to what you
can expect (and hold us accountable for) in the year ahead.
Let's start with an easy one: “Make Ric more accessible.” This
Insight column is one way that we hope to address this concern. I'm
easily approachable and eager to discuss issues you may have, so if
you see me, let's talk. And you can always reach me at grefe [at]
aiga [dot] org.
There is a flip side to this, which is making sure that at
chapter events all of you find ways to reach out to other members.
A frequent entreaty is to “encourage chapters to develop ways to
make introductions easier for younger designers,” who come to
social activities but still feel like outsiders. This is not
necessarily a failing of AIGA or the chapters—it is a personal
challenge. Many of us are on the shy side, and designers are no
exception. One of the strongest values of AIGA is the sense of
community and yet new and younger members often feel as if chapters
must be dominated by cliques, because others are socializing and
they have not met anyone. Please break down this misperception by
introducing yourself to others you do not know at chapter events as
a way of reinforcing the community.
Overall, the most compelling comment we received in terms of
guiding AIGA's priorities is: “I want to know more about how to
learn, evolve, educate and promote myself to become the kind of
designer we admire, giving me and my philosophies on design a
chance to thrive.” This is a wonderful way of summarizing AIGA's
goals; no number of board sessions on branding could have stated it
We have filtered your comments into 28 immediate action items
for 2008 that we have already begun to address. We will report on
progress periodically through the year and then solicit your
feedback again next year. Here are our promises to you, divided
into several sections.
Expect reports on how we meet these challenges throughout the
year. AIGA is determined to warrant the trust of its members and,
in the process, to become a model of a service-oriented
professional association. We can only achieve these objectives if
you keep us informed of your concerns and hold us accountable.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
In the aftermath of the Boston Marathon bombing, a local design studio sought to make sense of the chaotic sequence of events. Using iconography to tell the story, here is the book they created: 102 Hours.
Section: Inspiration -
book design, communication design, Design for Good, social issues
Each year, AIGA provides a report of
activities and accomplishments to members and stakeholders; the current
report is shown here in full.
NEW YORK—February 20, 2014. AIGA is celebrating its
centennial by awarding a special class of 24 design leaders with the
prestigious AIGA Medal, the highest honor of the design profession.
Since AIGA was founded in 1914, AIGA presidents have served as leaders of the organization and the national board of directors.
Section: About AIGA -
Join this webcast on August 23, 2013 to discuss the second portion of AIGA’s proposed strategic framework, a focus on supporting designers in their work and education.
Ron Michael Baker
Member since 2007
Manifold Clock: Studio Ve
April 16, 2014
AIGA New York
Hailey E. Stone
AIGA Los Angeles
Chris J. Hastings
Jason D. Strong
MT @willobuzz: In celebration & memory of 2014 AIGA Medalist Michael Cronan, Ann wrote her lifelong friend a letter: http://t.co/43zLzKMhsK
17 hours ago
Like math (or not)? Beauty of Mathematics video by @Parachutes_tv is Monday's #DesignEnvy: http://t.co/6gFdi4cRRB
Thanks to @makerhaus cofounder Mike Kemery for curating #DesignEnvy last week! See all 5 of his picks here http://t.co/HGOpM1X2LG
Graphic Design Artist – Benny
April 22, 2014
Multimedia Design Specialist – Banner Health (Corporate) Phoenix
Techweek Detroit 2014
April 21, 2014
Design for Democracy