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We listen carefully. We give our utmost attention to what we
hear from our members—whether in our daily conversations or as a
result of biennial surveys, such as the one conducted last year. I
recently reviewed some 1,800 open-ended responses—exceeding 90
pages—to look for concerns we can address or patterns where we are
failing your expectations. We are sincerely committed to being a
model professional association, which means being responsive to
you, our members, and doing it professionally, effectively,
efficiently and responsibly.
As we enter 2008, AIGA resolves to make improvements based on
what we have heard from you. These “resolutions” add to what you
can expect (and hold us accountable for) in the year ahead.
Let's start with an easy one: “Make Ric more accessible.” This
Insight column is one way that we hope to address this concern. I'm
easily approachable and eager to discuss issues you may have, so if
you see me, let's talk. And you can always reach me at grefe [at]
aiga [dot] org.
There is a flip side to this, which is making sure that at
chapter events all of you find ways to reach out to other members.
A frequent entreaty is to “encourage chapters to develop ways to
make introductions easier for younger designers,” who come to
social activities but still feel like outsiders. This is not
necessarily a failing of AIGA or the chapters—it is a personal
challenge. Many of us are on the shy side, and designers are no
exception. One of the strongest values of AIGA is the sense of
community and yet new and younger members often feel as if chapters
must be dominated by cliques, because others are socializing and
they have not met anyone. Please break down this misperception by
introducing yourself to others you do not know at chapter events as
a way of reinforcing the community.
Overall, the most compelling comment we received in terms of
guiding AIGA's priorities is: “I want to know more about how to
learn, evolve, educate and promote myself to become the kind of
designer we admire, giving me and my philosophies on design a
chance to thrive.” This is a wonderful way of summarizing AIGA's
goals; no number of board sessions on branding could have stated it
We have filtered your comments into 28 immediate action items
for 2008 that we have already begun to address. We will report on
progress periodically through the year and then solicit your
feedback again next year. Here are our promises to you, divided
into several sections.
Expect reports on how we meet these challenges throughout the
year. AIGA is determined to warrant the trust of its members and,
in the process, to become a model of a service-oriented
professional association. We can only achieve these objectives if
you keep us informed of your concerns and hold us accountable.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
Member since 2014
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