Eric Madsen, The Office of Eric Madsen
My impression after interviewing students over the years is that
there is generally very little awareness of the graphic design
profession at the high school level. It doesn't seem to have
changed much since I was in high school, but let's face it, there
haven't been many prime-time television shows about the adventures
of a graphic designer either.
One of the most important things a prospective graphic design
student can do is to discover for themselves as much as possible
about the profession outside the college curriculum. Early in their
college studies, students should visit design firms and talk to
people successfully practicing graphic design. This will help them
know what to demand of the curriculum, will put them in touch with
the reality of the profession, and in turn will make them more
marketable to an employer.
They should demand that outside designers be brought in for
lectures, critiques or special project assignments and that studio
tours be arranged. I recommend internships and believe students
should show their portfolios for review after their second and
third year, or even after each semester of those years. The student
will learn that the subject of typography is absolutely critical,
that exposure to a wide variety of design problems is essential,
that the concept or idea behind the design is key, that practical
knowledge of production and design skills is as important as
theory, that exposure to basic business practices is helpful, and
that the importance of
the portfolio can't be overemphasized. At the moment of the
interview, the portfolio becomes the student.
They will also learn that the ability to write and speak
effectively, even to spell correctly, is essential. The designer's
client base is the business world, and the successful designer is
one who is prepared to communicate with this market. Designing is
only a small part of the process. Planning, listening, writing,
estimating, scheduling and supervising are all part of a designer's
One last thought: Be prepared for the fact that your parents
will probably never understand what you do for a living.
In the beginning of a career, the transition from school to work is difficult. Lynda Decker of Decker Design offers this advice.
Section: Tools and Resources -
teaching, emerging designers, design educators, students
As the largest professional association
of designers in the world, AIGA is committed to advancing the value and
impact of design, both locally and globally, and working together to
inspire, support and learn from each other, at every stage of our
careers. Whether you're an established designer looking to give back or a
student just starting out, there's a membership level for you.
Section: About AIGA -
Take advantage of the many benefits that come with being an AIGA member: savings, information, community, inspiration and more.
Getting your first job in the industry is far more important than where it is. Having experience somewhere is better than having none at all. No
matter who the client (big or small), it's your chance to put your ideas and know-how into action.
Section: Inspiration -
Design Job Series, job search, advice
Whitespace Design FellowWhitespace
San Francisco, CaliforniaJanuary 5 2016
sfdesignweek (SF Design Week)
RT @AIGASF: The landscapes that @OllyMoss designed for Firewatch are vibrant and elegiac #aigadesign https://t.co/Uj7KZdjRjn
22 hours ago
The Silk Road
American Museum of Natural History
Seeds of the Cities