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One of AIGA’s roles is to demonstrate the value effective design brings to business and society. In our work with various business advocacy groups, we look for studies that provide evidence of how important design is to business, from the business world’s perspective. Although it is not a new study, I recently came across research published by The Conference Board and Americans for the Arts, in partnership with the American Association of School Administrators, which surveyed public school superintendents and American business executives to identify and compare how they define and cultivate creativity. The findings are ones that designers might use to reinforce their own case for the value of professional design services.
“Innovation is crucial to competition, and creativity is
integral to innovation,” reads the report, which aims to ask and answer the question of how aligned are schools and business leaders in achieving “creative readiness” in the U.S. workforce. In a survey conducted in November 2007, U.S. employers rated “innovation/creativity”
among the top five skills that will increase in importance over the next five
years—culminating now—and “stimulating innovation/creativity and enabling entrepreneurship” are
among the top 10 challenges facing CEOs in the United States.
This survey and its associated report, “Ready to Innovate“ (PDF), were
published in 2008, yet the results are just as relevant today, since the economy has been poised to grow since then and companies
continue to seek the accelerator for innovation and growth.
The results are important because they reinforce what AIGA
has been advocating in recent years: That the opportunity for design and
designers has never been greater. Evidence that both the business
and design sectors are seizing that opportunity and using creativity to initiate
innovation and economic growth remains elusive, however.
Overwhelmingly, both the superintendents of schools who
educate future workers and the employers who hire them agreed that creativity is increasingly important in
U.S. workplaces, and that arts training—and, to a lesser degree, communications
studies—are crucial to developing creativity.
Some salient points in the report can influence the way
designers position themselves for jobs:
Employers look for employees who reinforce their creativity by showing
certain characteristics in the selection process:
Hard economic times
force us all to be more creative with less. By focusing on these
characteristics throughout the hiring process, candidates who are able to demonstrate their
creativity and innovation-generating capabilities may rise above the pack.
As always, we want to hear your perspective. What have your
experiences been recently in the hiring process—either as a candidate or
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
AIGA is proposing transformative change to assure a robust and relevant resource for the next generation of designers. AIGA’s board of directors invites your perspective and encourages members to comment and vote on two options for the future.
The federal government specifies that unpaid internships at profit-making
companies must demonstrate an educational experience
geared toward the interests of the intern, not the firm. AIGA Executive Director Richard Grefé describes the criteria, recent developments and new movements to raise awareness of intern rights.
As AIGA approaches its centennial in 2014, now is the perfect time to outline where the organization is headed in its second century. We're looking for input from all members on a new strategic framework for the future.
Executive Director Richard Grefé outlines a vision of what AIGA will look like by 2020, as the organization pursues the
recommendations and aspirations of its members.
Following open conversations with designers, members and chapter leaders, AIGA’s national board of directors has refined its statement of the vision and mission for the organization. Here Executive Director Richard Grefé describes how AIGA is recalibrating focus to better serve the design profession as the organization looks toward its second century.
Is your in-house team faced with too many important projects and too little money to execute them? The head of a small but powerful in-house team at the nonprofit National Parks Conservation Association shares seven tips and tricks for finding extra resources within even the most budget-conscious organizations.
Section: Tools and Resources -
editorial design, in-house design, nonprofit, in-house issues, INitiative, annual report, magazines, advice, problem solving, studio management
Kru Khmer Bath Salt
The Gaslight Anthem
Base Art Co.
This site is a great example of clean, responsive design that creates a mood and allows the viewer to easily move through the artwork.
Shared in Inspiration by
, October 31 2013
Break Bread Identity