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  • Responsive Typography for the Mobile Web

    Part of “Breakthroughs: Where Inspiration and Technology Meet,” a new webinar series designed by Adobe and AIGA

    Designers love type. And most are meticulous about setting type for their print projects to ensure the best reading experience possible. Now with more and more people reading magazines, books and news on digital devices, how can designers apply tried and true traditional type rules to the mobile space?

    In this webinar, we looked at how to optimize typography for smaller screen real estate, exploring how good typographic principles such as line-height, line-length, contrast, scannability, white space, and hierarchy can improve the mobile reading experience.

    This webinar was recorded on October 24, 2012. Watch the recorded session

    Presenters

    Tim BrownTim Brown is a designer, writer, speaker, and toolmaker, with a focus on typography. Formerly a web designer at Vassar College, he is now Type Manager for Adobe Typekit, a curator for A List Apart, and the author of Nice Web Type at @nicewebtype on Twitter).

    After making Modular Scale and Web Font Specimen, Tim wrote about each in two all-time staff favorite A List Apart articles. His ideas about Molten Leading inspired jQuery plugins for fluid line-height. He has appeared on The Big Web Show, spoken at Build, and participated in AIGA Breakthroughs.

    Tim lives and works in New York State’s beautiful Hudson Valley with his wife and college sweetheart, Eileen, their two daughters, and two dogs.

    Moderator

    Callie NeylanCallie Neylan is a designer, researcher and writer who has worked in visual and interaction design for renowned design firms Gensler and Teague and nonprofit media organization NPR. She has served as adjunct faculty at the University of Washington in Seattle and at UMBC and MICA (Maryland Institute College of Art) in Baltimore, teaching undergraduate and graduate level courses in design. She is an award-winning designer whose work has been recognized by Communication Arts, I.D. and AIGA, and featured in The New York Times, Fast Company and on Gizmodo.

    Callie holds an MFA in design from the University of Washington and is a Senior User Experience Designer at Microsoft where she designs user-friendly data visualization tools.

    About this series

    “Breakthroughs: Where Inspiration and Technology Meet” is a new webinar series designed by Adobe and AIGA exclusively for members.

    Great designers need more than good ideas to succeed. Knowing this AIGA and Adobe, the official AIGA sponsor for design solutions, have designed a free members-only webinar series to explore the ways that today’s studios are creating innovative, multiplatform experiences and the tools they’re using to achieve them.

    Through visual presentations and instructive case studies, visionary designers will pair with Adobe experts to offer guidance to help lead you to your next breakthrough. Moderated by educator and interaction designer Callie Neylan, each session will address industry best practices and fresh ideas for using new technology and platforms to solve client challenges.

    Presenting sponsor

    Adobe 65px
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