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Dreyfuss is the first designer who came to mind when I started thinking about
design research inspiration for our June 2012 “Breakthroughs” webinar with Lokion Interactive vice president of interaction design Shiloh Barnat and Adobe expert Sharma Hendel. But there are many other sources.
I love the work of IDEO and use their amazing Human-Centered Design Toolkit when introducing students to design
research. I’ve also found inspiration via academic institutions such as
Stanford University’s d.School and this great video on user interview techniques from the Illinois Institute of Technology.
Rosenfeld Media also has great literature on design research; you’ll learn a
lot by reading Indi Young's Mental Models: Aligning Design Strategy With Human
Behavior. If you ever have a chance to take one of her seminars, I highly recommend
There are a couple of analogies I like to use when articulating design research
as a framework. One—as mentioned during the webinar—is by using theatrical
metaphors. Contextual inquiry and mental models provide the stage and backdrop,
users are like actors, and stories and scenarios are the script. But another
good way to frame design research is through a journalistic lens: design, like
journalism, is about telling stories, and designers, like journalists, are
looking for the Five W’s and One H: Who, What, Where, When, Why and How. Who are
these people we’re designing for? Where are they from? Where will they be using
our designs? When will they be using them? Why and how? Design research aims to
answer these questions.
Shiloh presented various methods for doing this: Contextual Inquiry and User
Interviews provide robust, personalized information about human desires and
behavior around a specific activity, lending insight into the entire research
process; Personas and Mental Models bring information and data gleaned
from interviews to life, telling us “Who” by putting faces and names
to users. Stories + Scenarios provide the What, When, Where, Why, and How,
detailing the necessary context in which products are used. Experience Maps
bring all of these elements together over time, providing designers a succinct
model of the entire user experience involving a product, from touchpoint to
For those who asked how to build design research skills, there are ways to take
any of these tools and apply them to civic projects. Getting involved with Code for America or AIGA’s Design for Good program would be good places to start. I would also recommend looking at continuing
education programs at local universities or community colleges that focus on
design research skills. For example, my alma mater, the University of
Washington in Seattle, offers a User-Centered Design certificate program.
Our webinar was only an hour though, and design research is a broad topic. There are
many other design research strategies, philosophies and methodologies to
explore. To get you started, we compiled a list of resources for you. Happy
Kenneth Carbone and Leslie Smolan were recognized with the AIGA Medal for demonstrating the power of beautiful and
well-reasoned design principles in corporate identity, communication,
publishing and strategy to designers, business and the public across decades.
Section: Inspiration -
AIGA Medal, interview
As summer approaches we are still basking in the fond springtime memories of Design Ranch 2013. The quiet moments by the river, the creative energy and inspiration in each and every workshop, the festive and warm moments making new friends by the fire, and the fellowship found in the dining hall, are all cherished moments that we carry with us back home. We returned to our daily lives refreshed and ready to face the world.
Having your first bona fide
design job at a well-respected firm or agency can be an
exhilarating and stressful experience. These eight tips will help you keep—and excel at—your new job.
Section: Tools and Resources
Andy Warhol’s Magazine Career, from Raggedy to Riches
Posted by Michael Dooley
Imprint-The Online Community for Graphic Designers
Christian Dior temporary store
“Sitting at a computer is not the place to get inspired. It’s where you put the inspiration to work.” @lottanieminen http://t.co/d0Z2uqkttI
13 hours ago
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