Webinar: Designing with the Power of Data
Part of “Breakthroughs: Where Inspiration and Technology Meet,” a new webinar series designed by Adobe and AIGA
Design + Data = Power
We live in the information age, where we are continually inundated with increasing amounts of data. Data, however, is almost unintelligible in its raw form. Combined with principles of visual communication design, data can come alive. Well-presented data has the ability to speak to us, inform us and change our behavior. Data visualization requires tools of visual language and literacy, which designers have in abundance. In this webinar, we'll learn how designers are making the invisible visible, and how pairing data and design can help businesses be more effective.
Led by moderator Callie Neylan, Angela Shen-Hsieh, CEO and founder of GroupVisual.io, will talk about how to use design to interpret data for use in decision making; and Jared Waxman of Adobe Systems will share examples of how designers and their clients can use data to improve the impact of their work.
To learn more about this topic, read the post-webinar write-up.
Angela Shen-Hsieh is a partner at GroupVisual.io, a design consultancy specializing in data visualization and data-driven software user interfaces. Since graduating from the Harvard Design School, Angela has been pursuing forms of communication and information delivery that fascinate, inform and prompt people to think. She has been designing business metrics and business analytics for more than 15 years for corporations such as Johnson & Johnson, GE, Eli Lilly and Fidelity, and for software and technology companies such as Microsoft, Sony and numerous start-ups. Angela has been profiled by Fast Company as a “rising star charting the future” of business and design innovation, and was also chosen by BusinessWeek as one of “10 cutting edge designers pushing the limits of design.”
Jared Waxman is the group manager for online optimization and analytics for Adobe, a parent company of Omniture, focused on measuring and improving performance on Adobe.com, a top-30 U.S. website. He was previously VP of monetization at a profitable cloud-video company. Prior to that, he led the web analytics and optimization team for Intuit. He has pioneered techniques that integrate voice of customer with on-site relevant content and multivariate testing. In his 14 years of experience in website optimization and web analytics, he has been on both the tools side and the client side, beginning as director of product management for Alexa Internet’s web measurement division, before moving to the analyst side at Amazon.com, Xilinx, Mercury (HP) and Intuit. He holds a BS from Yale.
Callie Neylan is a designer, researcher and writer who has worked in visual and interaction design for renowned design firms Gensler and Teague and nonprofit media organization NPR. She has served as adjunct faculty at the University of Washington and MICA (Maryland Institute College of Art), teaching undergraduate and graduate level courses in design. She is an award-winning designer whose work has been recognized by Communication Arts, I.D. and AIGA, and featured in The New York Times, Fast Company and on Gizmodo.
Callie holds an MFA in design from the University of Washington in Seattle and is currently an assistant design professor at UMBC (University of Maryland, Baltimore County) in Baltimore. Her research interests focus on the aesthetics of interaction design.
About this series
“Breakthroughs: Where Inspiration and Technology Meet” is a new webinar series designed by Adobe and AIGA exclusively for members.
Great designers need more than good ideas to succeed. Knowing this AIGA and Adobe, the official AIGA sponsor for design solutions, have designed a free members-only webinar series to explore the ways that today’s studios are creating innovative, multiplatform experiences and the tools they’re using to achieve them.
Through visual presentations and instructive case studies, visionary designers will pair with Adobe experts to offer guidance to help lead you to your next breakthrough. Moderated by educator and interaction designer Callie Neylan, each session will address industry best practices and fresh ideas for using new technology and platforms to solve client challenges.