Webinar: Moving Los Angeles: Metro's Transportation Revolution
Part of “Industry Insights: Career Development Webinars,” a members-only series created by AIGA and Aquent
Originally recorded Wednesday, January 16
Something big is happening in Los Angeles, where the car was once king. At the intersection of public transportation, social engagement and civic responsibility, design is playing a starring role in changing minds and remaking L.A.’s urban landscape. One of the key players in this transformation is Metro—the nickname for the city’s Metropolitan Transit Authority, which is the third-largest public transit system in the country. Join Michael Lejeune, the agency’s creative director, to learn about building a lively and effective in-house studio, winning over skeptical clients by successfully tackling key campaigns, steering the agency’s public image and instilling a new attitude toward mobility that will affect generations to come. Plenty of inspiring visuals and practical ideas you can use are guaranteed!
Michael Lejeune is creative director for Metro, the Los Angeles County Metropolitan Transportation Authority. Metro’s 30-person Creative Services group creates award-winning core communications elements for the nation’s third-largest transit agency, including advertising, environmental graphics, timetables, maps, customer information, bus and rail fleet design, web and mobile presence and merchandising. For the past ten years, Metro’s communications work has been a critical component in successfully winning new riders and new funding. Prior to joining Metro, Michael was Project Director at KBDA, the design and branding studio in West Los Angeles, where he managed projects for Acura, Nike, 3Com, UCLA and Hilton Hotels. He is a graduate of the AIGA “Business Perspectives for Design Leaders” program, a past president of AIGA’s Los Angeles chapter and is currently co-chairing AIGA’s Centennial committee.
Alissa Walker writes about design, architecture, cities, transportation and walking for many publications, including Fast Company, Dwell, Wired and the LA Weekly, and is the associate producer for the KCRW public radio show “DnA: Design and Architecture.” In 2010 Alissa was named a USC Annenberg/Getty Arts Journalism Fellow for her writing on design and urbanism, and in 2011 she was awarded an ArtPlace grant for the initiative GOOD Ideas for Cities, where creatives are assigned urban problems proposed by city leaders, and present their solutions at lively public forums. Alissa lives in the Silver Lake neighborhood of L.A., where she throws ice cream socials, tends to a drought-tolerant garden, rides a Creamsicle-colored Public bike, writes infrequently on her blog, Gelatobaby, and relishes life in L.A. without a car.
About this series
The AIGA|Aquent “Industry Insights” webinar series was developed to give AIGA members exclusive insights into design techniques and strategies that today’s leading firms use to leverage their brands. Industry experts in rapidly growing sectors will share visual presentations, strategy reviews, demos and case studies—giving you a window into the best practices and fresh ideas of design leaders who are achieving results for their companies.
Aquent is the Official AIGA Sponsor for Professional Development, serving as a source for creative and design talent as well as providing access to great career opportunities for AIGA members nationwide. Aquent is the only global staffing company dedicated to creative, marketing and digital roles exclusively for Fortune 1000 companies. If you are looking for great job opportunities or need to hire expert talent, please contact Aquent by visiting aquent.com.