Webinar: Branding ABC

Part of “Industry Insights: Career Development Webinars,” a members-only series created by AIGA and Aquent

Recorded on September 21, 2012

What happens when a Los Angeles design entrepreneur who managed to keep the entertainment industry at arm’s length for nearly twenty years gets seduced into the world of high-profile broadcast network television? The learning curve was steep, but the perspective was fresh. Here Matt Pashkow (Pash) shares insights, war stories, successes and lots and lots of failures. He touches on life in the corporate world and how his creative teams are structured. He might even drop the names of a couple A, B and C-list celebrities. Intrigued and frustrated by his observation that entertainment creatives seldom “play with others,” Pash addresses why entertainment marketing is so often dominated by practices of the world of advertising rather than the world of design. And finally he touches on how overseeing brand for ABC is complicated by the fact that the network is owned by Disney, arguably the world’s most beloved entertainment company.

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Presenter

Matt Pashkow (Pash) is a renowned design strategist, author and educator with more than 20 years of experience in the field of design. He is currently the Vice President of Brand and Design at ABC, a position that was created for him in 2010. In his pre-ABC life, Pash designed the official logo for Miles Davis, brand extensions for Playboy, products for John Varvatos, retail product strategy for Motown Records and advertising for Perrier. His book, Inspirability, was published in 2005 and features personal interviews with 40 of the world’s most prominent and interesting graphic designers. Pash lives in Los Angeles with his wife, Jessica and his daughters, Mirabelle and Juliette.

Moderator

Alissa Walker writes about design, architecture, cities, transportation and walking for many publications, including Fast Company, Dwell, Wired and the LA Weekly and is the associate producer for the KCRW public radio show “DnA: Design and Architecture.” In 2010 she was named a USC Annenberg/Getty Arts Journalism Fellow for her writing on design and urbanism, and in 2011 Alissa was awarded an ArtPlace grant for the initiative GOOD Ideas for Cities, where creatives are assigned urban problems proposed by city leaders, and present their solutions at lively public forums. Alissa lives in the Silver Lake neighborhood of L.A., where she throws ice cream socials, tends to a drought-tolerant garden, rides a Creamsicle-colored Public bike, writes infrequently on her blog, Gelatobaby, and relishes life in L.A. without a car.

About this series

The AIGA|Aquent “Industry Insights” webinar series was developed to give AIGA members exclusive insights into design techniques and strategies that today’s leading firms use to leverage their brands. Industry experts in rapidly growing sectors will share visual presentations, strategy reviews, demos and case studies—giving you a window into the best practices and fresh ideas of design leaders who are achieving results for their companies.

Presenting Sponsor

Aquent is the Official AIGA Sponsor for Professional Development, serving as a source for creative and design talent as well as providing access to great career opportunities for AIGA members nationwide. Aquent is the only global staffing company dedicated to creative, marketing, and digital roles exclusively for Fortune 1000 companies. If you are looking for great job opportunities or need to hire expert talent, please contact Aquent by visiting aquent.com.