Webcast: Set and Get Your True Market Value

This webcast was recorded on Thursday, April 30 at 2:00 EST. Watch the archived version here

Entrepreneurs and freelancers face unique challenges in today’s global economy. In this 90-minute interactive webcast, free for all AIGA members, negotiation expert Lisa Gates will guide you through a process for evaluating your market, your niche, and your optimal numbers:

  1. Taking stock of your current reality—your market and your income
  2. Recalibrating your fees based on your value, not your needs
  3. Planning your concessions in advance
  4. Dealing with objections and resistance

This session is focused on negotiation success strategies for entrepreneurs and freelancers. However, in-house and agency designers will also find these skills useful and are welcome to join.

This webcast is the third in a series of three organized by the AIGA Women’s Leadership Initiative on the topic of negotiation.The first webcast in this series, “Advancing Your Leadership Through Negotiation,” took place on November 13, 2014 (watch the archived version here) and the second, “Blueprint for Everyday Workplace Negotiation,” took place on January 22, 2015 (archived version here).

Lisa Gates 150x150

Lisa Gates is a negotiation consultant, trainer and coach, and co-founder of She Negotiates, a negotiation consulting and training company committed to ending the wage and leadership gaps for women. Lisa facilitates the company's signature course, Strategic Conversations: How to Network, Influence, Negotiate and Lead, and is the author of a series of video tutorials available online at lynda.com. She has been a frequent contributor to Forbes and LinkedIn, and the work of She Negotiates has been featured on NPR, CNN, Fox News, New York Times, and The Wall Street Journal, as well as online magazines such as The Daily Muse and Daily Worth.

About the Women’s Leadership Initiative

AIGA is committed to empowering women designers and advancing the vital discourse on issues facing professional women today. The Women’s Leadership steering committee pursues the mission of celebrating and fostering women’s achievements in design. Learn more and get involved at aiga.org/womens-leadership, and join the conversation on Twitter with the hashtag #AIGAwomensleadership.

Lead Partner
  Lippincott

Supporting Sponsor
Sterling Brand