Webcast: Transforming cultures, when businesses embrace design

This webcast is part of the “INitiative” webcast series, which offers diverse and thoughtful presentations by influential in-house designers.

Join Doug Powell, studio lead at IBM Design, as he pulls back the curtain on his experiences helping to develop a culture of design at one of the largest and most successful companies in the world.

This webcast took place on May 21 at 2:00 p.m. EST. Watch the archived version here.

doug-powell-initiative-webcast-150Doug Powell is a designer with more than 25 years of experience in a wide range of design disciplines. A 2014 Distinguished Alumni award recipient from the Sam Fox School of Design at Washington University in St. Louis, Doug is a lecturer, commentator, and thought leader on design issues, having presented at a variety of national conferences and forums including the 2015 Offset design conference in Dublin, Ireland, Bright Ideas on Minnesota Public Radio, the 2011 Mayo Clinic Transform Conference, and the 2012 TEDx ArtCenter. From 2011-2013 Doug served as the national president of AIGA, the professional association for design, the largest and oldest design organization in the world. He is currently a design principal at IBM Design in Austin, Texas where he directs the design education program.

About INitiative

More than half of all professional designers in the United States are employed full-time by corporations and organizations. To address the unique opportunities and challenges faced by this in-house community, AIGA has partnered with The Creative Group (TCG) to form INitiative, a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative delivers inspiration, advice and insights via online channels and in-person events.

Presenting sponsor

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The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career Cues. Learn more at creativegroup.com.