Part of the “AIGA Voices”
series of webcasts featuring thoughtful and influential
designers—including AIGA board members—speaking about a wide range of
This session was recorded on January 16, 2014. Watch this webcast.
Deborah Adler and Su Mathews have built enviable careers in design. Coming of age working for Milton Glaser and Pentagram respectively, each has gained industry recognition and pioneered design solutions for clients such as Target, Johnson and Johnson, Walmart, Hyatt and Hershey’s. Today, Deborah has her own firm while Su is a senior partner at Lippincott—and although they have taken different paths, collectively they have amassed invaluable lessons on achieving business success, juggling work and family and finding inspiration in unexpected places. Watch the archived webcast to hear their advice firsthand and to get a sneak peek at a new AIGA women’s leadership initiative they’re leading.
Su Mathews, senior partner in Lippincott's New York office and an AIGA national board member
For over two decades, Su Mathews Hale has thrived at the intersection of graphic design and brand strategy. Using the power of design to develop inspiring creations while solving business problems, Su has worked with a broad range of notable clients including Chase, Chick-fil-A, eBay, Hayneedle, Hershey’s, Hyatt, IHG, Liz Claiborne, New York Public Library, RadioShack, Red Robin, Samsung, Shutterstock, the U.S. Department of State and Walmart. As a senior partner in design for Lippincott, Su works on global projects spanning the full gamut of brand creation and identity development. She served as creative director on the famed Walmart rebranding – a massive repositioning and brand revitalization engagement that contemporized the global retail giant while retaining the values of its heritage. Recently, Su led the creative team for the refreshed brand identity of eBay that signaled strategic changes of eBay Marketplaces and a cleaner, more contemporary experience. Prior to joining Lippincott, Su was an associate partner at Pentagram Design. A frequent speaker and design judge, Mathews was featured as a “Symbol Master” by AIGA, and was selected by Graphic Design USA as one of the 2013 “People to Watch.” Her work has been published in design books such as Designing Brand Identity, Go Logo, LogoLounge V, and Symbol, and featured in leading design publications such as AIGA, Communication Arts, Graphis, Identity, Mohawk Show 9 and PRINT.
Deborah Adler, principal of Adler Design and an AIGA national board member
Deborah Adler is a designer, entrepreneur and mother of two. Her work is guided by the belief that meaningful innovation requires a deep understanding of the people at the heart of her design and the changing world that surrounds them. As the principal of Adler Design, Adler and her team pioneer self-initiated projects and work with clients to design experiences, change behaviors and improve outcomes.Prior to forming her firm, Adler partnered with Target to develop the ClearRx prescription packaging system. This work started as her MFA design thesis at the School of Visual Arts and resulted in a completely reinvented pharmacy experience. Since then, Adler has taken on design challenges that range from tackling the number one hospital-acquired infection to reimagining baby bottles as playful objects that connect with children. At the core of her work is the understanding that design can make a positive difference in people’s lives.Previously, Adler worked closely with Milton Glaser as his senior designer for five years. She has been featured in New York Magazine, Glamour and NBC Nightly News. Her work is in the permanent collection of the Museum of Modern Art in New York.
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