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    Webcast: Justified Competition

    Justified 2013 banner 620

    Part of the “Open AIGA” webcast series, which seeks openness, transparency and engagement concerning AIGA policies and activities.  

    AIGA’s “Justified” competition seeks to demonstrate the value of design through case studies that explain the design process and consider how a project is judged by the designers and their clients. The best examples will be those case studies that make a project and its impact clear to both other designers and potential clients. This year’s competition opened in January, and entries are due by April 3, 2013.

    Ric Grefé and Heather Strelecki introduced listeners to “Justified” and gave a tutorial on how to use the online entry system and were joined by Clement Mok for the Q&A session. See how easy it is to add the information required for your entry as well as how it will be displayed if your work is selected. Participants were walked through each section, including:

    • Project details
    • The brief
    • Strategy and approach
    • The design solution
    • Project results
    • Additional info (including budget and funding)
    • Project images and video

    This session took place on January 31, 2013. Click here for the recording of this webcast.


    Ric GreféRic Grefé, AIGA executive director

    Ric Grefé is the executive director of AIGA, the professional association for design. He is generally involved in all of AIGA’s activities, although his major contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design.


    Heather StreleckiHeather Strelecki, AIGA director of special projects

    Heather provides support on a wide variety of AIGA information resources. She manages design competitions, the AIGA library, institutional archives and the AIGA Design Archives. Heather earned a BA in art history from Edinboro University of Pennsylvania and an MS in library and information science with an advanced certificate in archives from Pratt Institute. She brings customer service and administrative experience from STERIS Corporation, and she serves on the board at Kentler International Drawing Space in Brooklyn.


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