Webcast: Creative Growth
This webcast is part of the “INitiative” webcast series, which offers diverse and thoughtful presentations by influential in-house designers.
Over the past eight years, Etsy has grown from a design team of two to more than 50. Their expertise ranges from software products to research, brand design and even offline experiences. But where did it all start, and how did they get there? In this webcast, Etsy creative director Randy Hunt shares the studio's evolution, the lessons he has learned, some tips for keeping it real and how to have fun along the way.
This webcast took place on August 7 at 2:00 p.m. EST. Watch the archived version here.
Randy J. Hunt is creative director at Etsy where he leads a team of designers creating the end-to-end experience, both online and offline. He feels strongly that designers must be able to build what they design, a perspective that fits naturally with Etsy’s culture of making and love of craftsmanship. Hunt co-founded Supermarket, a curated design marketplace, and founded Citizen Scholar Inc., a studio that worked with culture, education, social and environmental clients including Broadway Across America, DoSomething.org, the School of Visual Arts and numerous writers and photographers.
Hunt writes and lectures about design and has been a visiting designer and critic at many colleges and universities. His new book, Product Design for the Web, was published by New Riders in November 2013. Hunt is a graduate of the M.F.A. Designer as Author program at the School of Visual Arts. In 2008, he was included in Print magazine’s “New Visual Artists” and STEP Inside Design’s “Field Guide to Emerging Talent.”
More than half of all professional designers in the United States are employed full-time by corporations and organizations. To address the unique opportunities and challenges faced by this in-house community, AIGA has partnered with The Creative Group (TCG) to form INitiative, a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative delivers inspiration, advice and insights via online channels and in-person events.
The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career Cues. Learn more at creativegroup.com.