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    Webcast: AIGA strategy and positioning: What, why, how



    Part of the “Open AIGA" webcast series,” which seeks openness, transparency and engagement concerning AIGA policies and activities

    AIGA’s relevance and influence in advancing design and designers’ interests depend on a strategy that adapts to rapid changes in the design economy and the role of design in competitiveness and innovation. In this webcast, Ric Grefé will discuss AIGA’s strategy and new positioning, placing them in context and taking questions.

    This session was recorded on February 7, 2013. Watch this webcast. 


    Ric GreféRic Grefé, AIGA executive director

    Ric Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design to business, government and the public.


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