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This webcast is part of the “AIGA Voices” series, which offers diverse and thoughtful presentations by influential designers. This year AIGA welcomes Allan Peters, associate creative director for Target, as the new ambassador for AIGA’s INitiative program. Allan kicks off his involvement in the program by sharing 10 tips for in-house designers. From seeking out a mentor to knowing that you’re good enough to get another job, he’ll offer words of wisdom and encouragement learned while working for one of the largest internal creative studios in the country.
This session was recorded on March 13, 2014. Click here to watch this webcast.
Allan Peters is a designer from Minneapolis, Minnesota. After graduating from the College of Visual Arts, he worked for three small graphic design shops where he honed his design style. Next, he shifted his career and took a job at BBDO, the most-awarded ad agency in the world, where he learned the art of advertising. Allan is currently an associate creative director at Target’s in-house studio. While at Target, he rebranded the company’s core brand imagery and designed the iconic Threshold logo, which was the cornerstone of the largest rebrand in Target’s history. His work has been recognized by every major design publication, and Graphic Design USA named him a person to watch in 2013. Allan authors the most influential design blog in the Midwest; it reaches more than 100,000 page views per month.
More than half of all professional designers in the United States are employed full-time by corporations and organizations. To address the unique opportunities and challenges faced by this in-house community, AIGA has partnered with The Creative Group (TCG) to form INitiative, a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative delivers inspiration, advice and insights via online channels and in-person events.
The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career Cues. Learn more at creativegroup.com.
The “AIGA Voices” series offers public webcasts featuring thoughtful, influential designers—including AIGA board members—speaking on a wide range of topics relevant to the design industry.
Section: Events and Competitions -
AIGA has partnered with The Creative Group (TCG) to create “INitiative,” a national program to help in-house designers make a greater impact at their companies, evolve
professionally and connect with a broader network of peers.
Section: Tools and Resources -
INitiative, in-house design
At Pentagram Julia Hoffmann designed for renowned clients including The Metropolitan Opera in New York. Then as art director for Crispin Porter + Bogusky, she worked for powerhouses like Burger King. Still, since joining MoMA in 2008, she believes that “in-house design studios are the future of successful branding.” In this interview, learn why.
Section: Inspiration -
INitiative, branding, in-house design
AIGA chapters fulfill AIGA’s mission at the local level, supporting members through organizing projects and events to educate, inform and connect designers.
Section: About AIGA
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
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