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To be relevant in today’s economy, businesses must think about more
than just their bottom line. In October 2012, at “Gain: AIGA Design for Social Value Conference,” business and
social innovation leaders from a variety of industries gathered in San Francisco to share their
visionary approaches to creating social value. Presenters
demonstrated the broadening role design
plays in institutional strategy, leadership, process and service, and
product and message, and discussed how the creative attributes of designers
provide special advantages to tackling socially relevant projects and
enhancing the human experience.
Watch videos from the event to explore how you can bring creative leadership and social impact to your practice and community.
As creatives, we don’t see the world like everybody else. Justin Ahrens explores how wonder can be a...
We are moving from an experience economy to a transformation
economy. Banny Banerjee explores the ...
Learn about Tomorrow
Partners’ new models for bringing global changemakers into the
Independent, pragmatic and committed to the public good,
Design for Democracy collabor...
Debbie Aung Din and Jim Taylor are co-founders of Proximity
Designs, a social venture that designs...
David Erickson is leading the collaboration between the Federal
Reserve Bank of San Francisco and ...
This talk attempts to set the tone for the
conference by looking at different dimensions of the “v...
A DEO, or design executive officer, is a combination of
strategic business executive and creative ...
The Living Principles for Design aim to guide purposeful
action, celebrating and popularizing the ...
Social value work is changing fast. Rich Hollant, principal at co:lab, shares some
of the communit...
Youth Design is a unique model for change, one based purely on the
belief that every student with ...
Join Patrice Martin, co-lead and creative director of IDEO.org, a
new nonprofit launched by IDEO, ...
In rural Bertie County, North Carolina, high school students in a
design/build class called Studio...
Design for Good is a platform to build and sustain the
implementation of design thinking for socia...
Using the example of IBM’s THINK,
an award-winning public exhibition that inspired thousands of vi...
Most of us have been taught that design is about problem
solving. The problem with that view is th...
Healthcare costs are rising, projected to be over 20 percent of GDP
by 2021. Leslie Ziegler, Rock ...
Christi Zuber, director of the Innovation Consultancy at
Kaiser Permanente, will discuss how her s...
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
Conference , Event
The 2010 “Gain: AIGA Design and Business Conference” featured creative
and corporate innovators sharing how they use design to tackle business
challenges. Watch select presentations here for inspiration and
actionable insights to improve your practice!
Section: Events and Competitions -
Corporations may partner with AIGA as long-term or short-term
Section: About AIGA -
On view at the AIGA National Design Center from
August 3–September 28: “The Texas Show” is a competition and traveling exhibit that showcases the best design from across the state of Texas.
The cover of the new issue of travel mag @collectiveqtrly made us do a double-take. #graphicdesign… http://t.co/vMTx2RQRdX
3 hours ago
5 hours 'til #GirlsHBO. Spend time with smart #design thinking. Complete set of #GAINconference videos are now live: http://t.co/u7gLkw6CId
7 hours ago
There's no football today, so use your free Sunday to catch-up on #AIGAwomensleadership webcasts feat. @LisaGates1: http://t.co/PRlOpfcc8H
9 hours ago