Videos from the 2012 “Gain” Conference
To be relevant in today’s economy, businesses must think about more than just their bottom line. In October 2012, at “Gain: AIGA Design for Social Value Conference,” business and social innovation leaders from a variety of industries gathered in San Francisco to share their visionary approaches to creating social value. Presenters demonstrated the broadening role design plays in institutional strategy, leadership, process and service, and product and message, and discussed how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.
Watch videos from the event to explore how you can bring creative leadership and social impact to your practice and community.