Video: Allan Chochinov
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At Your Service? From the Presumptions of Design to the Products of Design
Filmed on October 13, 2011, at “Pivot: AIGA Design Conference”
About this video
From aesthetics and utility to sustainability and value, the intentions
of most designers are too often distorted through the presumptions they
hold around what they’re supposed to be providing and to whom they’re
providing it. Rather than a group of practitioners in the service of
industry, designers need to see themselves as connective
tissue—translating between stakeholders, reframing problems, revealing
opportunities and championing change. It is through scale that they
wield their might and earn their keep, and that’s what makes them both
powerful and dangerous. Design is now seen as a strategic global
resource, enabling innovative brands and companies to compete more
effectively. There has to be more to it than that.
Speaker bio
Allan Chochinov is a partner of Core77, a New York-based design network
serving a global community of designers and design enthusiasts, and
chair of the new MFA in Products of Design graduate program at the
School of Visual Arts in New York City. Chochinov lectures around the
world and at professional conferences including IDSA, AIGA and IxDA, has
been a guest critic at various design schools in including Yale
University, NYU, IIT, Carnegie Mellon, Ravensbourne, RMIT, University of
Minnesota, RIT, Emily Carr and RISD. He has moderated and led workshops
and symposia at the Aspen Design Conference, the Rockefeller Center at
Bellagio, Compost Modern and Winterhouse, and is a frequent design
competition juror. Prior to Core77, his work in product design focused
on the medical, surgical and diagnostic fields, as well as on consumer
products and workplace systems. He has been named on numerous design and
utility patents and has received awards from The Art Directors Club, I.D. magazine, Communication Arts and The One Club.