Video: Roger Martin
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Filmed on: October 9, 2009
About this
video
Roger Martin, a leading proponent of design thinking in
business, makes the case that we can understand innovation through a new
model of how businesses advance knowledge over time, and that
businesses fail to innovate when they show greater concern for producing
reliable (predictable and reproducible) outcomes than valid ones that
actually meet objectives. Martin argues that businesses can do a better
job at innovating—and advancing knowledge—if they embrace design
thinking. Using examples such as Procter & Gamble, RIM (BlackBerry)
and Cirque du Soleil, he examines how companies transform themselves
into successful design-thinking organizations.
Speaker bio
Roger
Martin has served as the dean of the Joseph L. Rotman School of
Management at the University of Toronto since September 1998.
Previously, he spent 13 years as a director of Monitor Company, a global
strategy consulting firm based in Cambridge, Massachusetts, where he
served as co-head of the firm for two years and founded the company’s
Canadian office. He writes extensively on design and is a regular
columnist for BusinessWeek’s online Innovation and Design channel. He is the author of the books The Opposable Mind: How Successful Leaders Win Through Integrative Thinking and The Responsibility Virus: How Control Freaks, Shrinking Violets—And the Rest of Us—Can Harness the Power of True Partnership.