Video: Facebook Design
HTML 5 accessible player with share button. This is the player we use on AIGA.org.
Filmed on: October 9, 2009
About this
video
Take an inside look at the unique challenges and
approaches of the Facebook design team. Ben Blumenfeld, communication
design manager for Facebook, describes the design team’s three main
values—leverage, data-driven design and iterative design—and showcases
examples of how this approach allows a small team to design a product
that enables hundreds of millions of people to share and connect with
each other. He uses specific examples, including three stories of how
their design approach translated into results: the 2008 election,
driving millions to the polls; the Facebook FARC protests, assembling a
worldwide protest; and the Obama Inauguration, how a Facebook live feed
created the largest virtual living room to date.
Speaker bio
Ben
Blumenfeld is the communication design manager at Facebook. With more
than 200 million active users, Facebook is fundamentally changing the
way people share and communicate with each other. Blumenfeld’s team
communicates Facebook’s brand and mission through product experience,
web properties and offline channels. Prior to Facebook, Blumenfeld was a
design director at Varien, where he helped build the company into one
of the leading e-commerce firms in the world. He also worked as a
designer at CBS, where he designed websites for such shows as CSI, Survivor and the Late Show with David Letterman.