Video: David Butler
HTML 5 accessible player with share button. This is the player we use on AIGA.org.
Filmed on: October 10, 2009
About this
video
We are experiencing a “new normal” as the global economy
begins to recover. How should we be thinking about the role of design
now and looking forward to 2020? Coca-Cola has a point of view that we
are in the midst of a “redesigning of design.” David Butler talks about
the role of designers in society, the opportunities for design thinking
in a holistic systems approach, and why “the need for design has never
been greater.”
Speaker bio
David Butler is the vice
president of global design at The Coca-Cola Company, leading the
organization’s global vision and strategy for design and building its
reputation as a design-driven company. Butler began his career as a
graphic designer developing brand identity systems and print
communications for a range of global brands, companies and NGOs
including the International Olympic Committee, Delta Airlines, Cartoon
Network and UPS. In the late 1990s, Butler joined Studio Archetype to
design large-scale integrated branding systems, websites and interactive
applications for UPS, Gucci, Bank of America and United Airlines. He
went on to build and lead a global strategic planning function at
Sapient, in New York. In 2004 Butler joined Coca-Cola to sharpen its
focus on design as a competitive advantage. Butler is a frequent
lecturer and active member of the board of directors at the Museum of
Design, Atlanta. For more than a decade, he has also been an adjunct
professor and member of the board of advisors at Portfolio Center. He
holds a BA in mass communications from the University of South Florida.