The In-house Creative Team of the Future

Creative Team of the Future: In-house Edition

This video is a companion to the white paper “Five Trends Every In-House Designer Should Know,” which presents research conducted by The Creative Group with AIGA members. In-house experts Bob Calvano, director of Merck Global Creative Studios; Rebecca Gimenez, former design director of the Whitney Museum of American Art; Mary McBride, director of the Design Management Program at Pratt Institute; and Robert Brunner, partner at Ammunition; share advice for in-house creatives, including:

  • What will be the biggest career opportunities for in-house creatives to capitalize on?
  • What will be the greatest on-the-job challenges for in-house creatives in the next few years?
  • What skills must in-house creatives develop to survive in the next few years?
  • What resources or advice can you share to help in-house designers grow professionally?

This video was filmed at the 2011 AIGA Design Conference as part of INitiative, a program created by AIGA and The Creative Group to support in-house designers and teams.