Video: Debbie Millman: Why should we celebrate design?

Gala co-chairs Ken Carbone and Michael Hodgson kick off the sixth annual AIGA Design Legends Gala. Executive director Richard Grefé welcomes the design community and invites all to celebrate the achievements of 2009.

JetBlue was recognized for reimagining the air-travel experience and building its revered brand from a people-centered, value-driven, design-based approach. Corporate Leadership Awards committee chair Connie Birdsall comments on the awardees and the nominating process. David Rockwell presents the award to JetBlue, accepted by its chief commercial officer, Robin Hayes.

Patagonia is recognized as a leader in materials innovation and for a commitment to quality, authenticity, functionality and sustainability at every level. Julie Gilhart, fashion director for Barneys, presents the Corporate Leadership Award to Patagonia, accepted by Rob BonDurant, VP of marketing.

AIGA President Debbie Millman invites past and present Medalists and Fellows to come up to the stage and thanks the audience for their generosity.