Video: Adam Werbach
Permaculture Product Design
Filmed on October 24, 2014, at “Gain: AIGA Design and Business Conference”
About this video
Sustainability, culture, community and technology are key ingredients in creating products for the emerging sharing economy. What are the principles and
tools to employ when designing for a world where access trumps ownership? What impact does collaborative consumption have on legacy approaches from the
Adam Werbach is the co-founder and head of product for yerdle. Yerdle’s mission is to reduce the number of new things we need to buy by 25 percent. With over 150,000 members and growing rapidly, yerdle helps people exchange more than 25,000 free items every month. A lifelong organizer, Werbach was elected the youngest-ever president of the Sierra Club at age 23, the oldest and largest environmental organization in the United States. At the Sierra Club Werbach helped pass legislation to create Death Valley National Park, the largest national park in the lower 48 states.
Werbach worked with yerdle co-founder Andy Ruben to engage Walmart’s two million employees in sustainability, an effort that landed him on the cover of Fast Company Magazine with the headline, “He Sold His Soul to Walmart.” He’s not looking forward to explaining that to his three young children. Werbach’s most recent book, Strategy for Sustainability, was published by Harvard Business School Press and is taught in business schools including Wharton and Stanford. Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, serves as the sustainability correspondent for TheAtlantic.com and appears on networks including BBC, NPR and CNN, and shows ranging from the The O’Reilly Factor to Charlie Rose. In 2011 he was named a young global leader by the World Economic Forum.