Video: Marty Neumeier
Metaskills: Five Talents for the Robotic Age
Filmed on October 23, 2014, at “Gain: AIGA Design and Business Conference”
About this video
In the next few decades we’ll see the acceleration of man/machine collaboration, with computers becoming more human and humans becoming more creative. Where will that leave us? Scrambling to stay ahead of the robot curve, a cycle of creative destruction that puts downward pressure on the cost and value of work. The good news is that the robot curve can work to our advantage. Those who master five “metaskills”—the deep-level talents of feeling, seeing, dreaming, making and learning—can rise to the top of the curve, where they’ll enjoy a high degree of creativity, fulfillment and influence.
Marty Neumeier is a designer, writer and business adviser whose mission is to bring the principles and processes of creativity to modern business. His recent book, The 46 Rules of Genius; An Innovator’s Guide to Creativity (2014) is a thought-provoking, quick-start guide to creative brilliance. Previous books include Metaskills (2012), described by Google as a “rousing manifesto of mastery”—explores the five essential talents that will drive innovation in the 21st century; ZAG (2006), named one of the “top hundred business books of all time;” and The Brand Gap (2005), considered by many the foundational text for modern brand building. Neumeier has worked closely with innovators at Apple, Oracle, HP, Adobe, Google and Microsoft to advance their brands and cultures. In his current role as director of transformation for Liquid Agency, Neumeier advises clients on branded experience and leads workshops on the topics of innovation, brand and design.