Video: Phil Gilbert

At the Crossroads of Chaos and Calamity

Filmed on October 23, 2014, at “Gain: AIGA Design and Business Conference

About this video

In a 1966 memo to all IBM employees, then-Chairman and CEO Thomas J. Watson, Jr. declared, “Good design is good business.” At that point in history, IBM used design to demystify technology when computing was new. Almost half a century later, IBM is using great design to create enterprise-class products that people love to use to get their work done. Scaling modern design across a portfolio of thousands of products that serve clients in more than 170 countries is much more than a two-pizza team challenge—and we like it that way.

Speaker bio

Phil Gilbert is the general manager of IBM Design. In 2012, Gilbert and his team began to create and operationalize a consistent practice of great design, recruiting and retaining top talent and simplifying access to IBM’s broad portfolio of capabilities. IBM Design works across IBM software, systems and services. Previously, Gilbert led the business process management segment for IBM, where he drove the simplification of its portfolio and the ease-of-use of its products. Gilbert joined IBM in 2010 via the acquisition of Lombardi Software where he was president.