Filmed on October 23, 2014, at “Gain: AIGA Design and Business Conference”
When the stock market was created, it was originally designed to benefit issuers who wanted to raise capital and investors who wanted to invest in equity.
The long-term growth of companies benefited the economy as a whole. Fast forward to the present, and it's clear that the stock market exists to benefit the
intermediaries—hedge fund managers, stockbrokers, investment bankers and CEOs with stock-based compensation. Today, neither issuers nor investors find the
stock market provides a rewarding user experience. In fact, it’s become the opposite. There’s clearly a problem, but what exactly is broken and why? How do
we improve user experience and return to serving the initial targeted beneficiaries? And what roles can the designer play?
Michael Bierut is a partner in the New York office of the international design consultancy, Pentagram. Prior to joining, he worked for 10 years at Vignelli
Associates, ultimately as vice president of graphic design. His clients have included The New York Times, Saks Fifth Avenue, the Council of
Fashion Designers of America, Harley-Davidson, the Museum of Arts and Design, Atlantic Monthly, the William J. Clinton Foundation, Billboard, New World Symphony, Princeton University, the New York Jets, the Brooklyn Academy of Music and the Morgan Library and Museum.
Bierut has served as president of the New York chapter of AIGA and as AIGA president. He’s an AIGA Medalist, a member of the Art Directors Club Hall of
Fame and a recipient of the Cooper Hewitt National Design Museum Design Mind Award. A senior critic at the Yale School of Art, Bierut is co-founder of
DesignObserver.com and author of Seventy-nine Short Essays on Design (2012). He also serves on the boards of the Architectural League of New York
and the Frank Lloyd Wright Foundation.
Roger Martin is premier’s chair in productivity and competitiveness
and academic director of the Martin Prosperity Institute at the Rotman
Management. From 1998 to 2013, Martin served as dean of Rotman.
Previously, he spent 13 years as a director of Monitor Company, a global
consulting firm based in Cambridge, Massachusetts, where he served
as co-head of the firm for two years. His research work is in
business design, strategy, corporate social responsibility and
Martin is a regular contributor to blogs and columns for the Harvard Business Review, Financial Times and TheWashington Post. He has published eight books, including Playing to Win (with A.G. Lafley, 2013), Fixing the Game (2011) and The Design of Business
(2009). In 2013, Martin placed third on the Thinkers50 list, a biannual
ranking of the most influential global business
thinkers. He serves as a board member of leading global corporations
and as a strategic advisor to the CEOs of several others, including
Steelcase. Martin received his A.B. from Harvard College, with a
concentration in economics, and his M.B.A. from the Harvard Business
Watch videos from “Gain: AIGA Design and Business Conference,” where hundreds of forward-thinking designers and
business leaders gathered in New York to consider the many facets of design and the future of business.
Section: Events and Competitions -
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
Conference , Event
Video: AIGA Medalist Jennifer Morla
5 Questions with Orange Element
May 23, 2016
Revised AIGA Baltimore Chapter Bylaws: For Your Vote
May 22, 2016
AIGA AZ Annual Town Hall Meeting
May 18, 2016
Ask a Lawyer // May 2016 // A Case Study in Design World Legal Issues
May 09, 2016
Junior DesignerTime Inc
New York, New YorkMay 5 2016
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