Video: Maria Giudice

Innovation Starts at the Top: The Role of the DEO in Solving World Changing Problems

Filmed on October 10, 2012, at “Gain: AIGA Design and Business Conference

About this video

A DEO, or design executive officer, is a combination of strategic business executive and creative problem-solver. They see themselves as catalysts for transformation and agents of cultural change. The DEO looks at business problems as design problems, solvable through the right mix of imagination and metrics. Designers have moved from being seen as makers of artifacts to being perceived as central players in innovative organizations. Creatives, now is your time to reshape the future and help make an impact at a global scale!

Speaker bio

Innovator, artist, protagonist and positive provocateur, Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Under Giudice's leadership, Hot Studio, the experience design firm she founded in 1997, has grown from a two-person outfit into a full-service creative agency with offices in San Francisco and New York City. Along the way, Hot has been named to Inc. Magazine’s Top 5,000 fastest-growing businesses every year since 2008, and in 2011 was inducted into the San Francisco Business Times’ Hall of Fame. Known for her candor and wit, Giudice has spoken at conferences throughout the U.S. and abroad, including TEDxPresidio, SXSW and AIGA’s Design Conference. She teaches regularly at the University of Hawaii at Manoa and in California College of the Arts’ D.M.B.A. and M.F.A. programs. Giudice holds a B.F.A. from Cooper Union and is co-author and designer of several award-winning books, including Elements of Web Design and Web Design Essentials. In 2012, she was named an AIGA Fellow.