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Filmed on: October 9, 2012, at “Gain: AIGA Design and Business Conference”
What do we mean by “value” in both a business and social context?
How has design established credibility with the business community as a
driver of value? Can we align around a more consistent model for
communicating value to key business constituencies? What can we apply
from our experience within the commercial sector—applying it to the
challenge of creating social value? And, what are we learning from the
social sector that is leading us to reconsider our definition of the
value of design? This talk attempts to set the tone for the
conference by looking at different dimensions of the “value equation”
for design. Robert Fabricant drew from his personal experience at
frog, working with partners like GE and UNICEF to explore different
notions of value within design.
Robert Fabricant is vice president of creative for frog in New York,
where he leads multidisciplinary design teams for clients such as BBC,
Comcast, GE, MTV, Nextel and Nissan. He has developed user experiences
for numerous digital platforms, including handheld devices, in-car
information systems, medical devices, retail environments, networked
applications and desktop software. Fabricant is a leader of frog’s
healthcare expert group, a cross-disciplinary global team that works
collectively to share best practices and build frog’s healthcare
capabilities. An expert in design for social innovation, Fabricant
recently led Project Masiluleke, an initiative that harnesses the power
of mobile technology to combat the world’s worst HIV and AIDS epidemic
in KwaZulu Natal, South Africa. He leads frog’s Mobile Mandate, a
collaborative platform leveraging frog’s expertise in mobile
technologies to create social impact. Launching Mobile Mandate, frog had
entered a strategic collaboration with UNICEF for Health programs
focused on maternal/infant health and welfare. Fabricant is an adjunct
professor at NYU’s Tisch School of the Arts where he teaches a
foundation course in Interaction Design. In 2009, he joined the faculty
of the School of Visual Arts in New York, and he is a faculty member of the
Pop!Tech Social Innovation Fellowship Program. A regular speaker at
conferences and events, he is a frequent contributor to a wide variety
of publications, including I.D. Magazine, The Wall Street Journal and Wired.
Watch videos from the 2012 “Gain: AIGA Design for Social Value Conference,” where presenters explored the broadening role design
plays in institutional strategy, leadership, process and service, and why designers have advantages in tackling socially relevant projects.
Section: Events and Competitions -
Conference , Gain conference
AIGA chapters fulfill AIGA’s mission at the local level, supporting members through organizing projects and events to educate, inform and connect designers.
Section: About AIGA
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
Conference , Event
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