Video: Robert Fabricant
The Value Equation
Filmed on: October 9, 2012, at “Gain: AIGA Design and Business Conference”
About this video
What do we mean by “value” in both a business and social context? How has design established credibility with the business community as a driver of value? Can we align around a more consistent model for communicating value to key business constituencies? What can we apply from our experience within the commercial sector—applying it to the challenge of creating social value? And, what are we learning from the social sector that is leading us to reconsider our definition of the value of design? This talk attempts to set the tone for the conference by looking at different dimensions of the “value equation” for design. Robert Fabricant drew from his personal experience at frog, working with partners like GE and UNICEF to explore different notions of value within design.
Robert Fabricant is vice president of creative for frog in New York, where he leads multidisciplinary design teams for clients such as BBC, Comcast, GE, MTV, Nextel and Nissan. He has developed user experiences for numerous digital platforms, including handheld devices, in-car information systems, medical devices, retail environments, networked applications and desktop software. Fabricant is a leader of frog’s healthcare expert group, a cross-disciplinary global team that works collectively to share best practices and build frog’s healthcare capabilities. An expert in design for social innovation, Fabricant recently led Project Masiluleke, an initiative that harnesses the power of mobile technology to combat the world’s worst HIV and AIDS epidemic in KwaZulu Natal, South Africa. He leads frog’s Mobile Mandate, a collaborative platform leveraging frog’s expertise in mobile technologies to create social impact. Launching Mobile Mandate, frog had entered a strategic collaboration with UNICEF for Health programs focused on maternal/infant health and welfare. Fabricant is an adjunct professor at NYU’s Tisch School of the Arts where he teaches a foundation course in Interaction Design. In 2009, he joined the faculty of the School of Visual Arts in New York, and he is a faculty member of the Pop!Tech Social Innovation Fellowship Program. A regular speaker at conferences and events, he is a frequent contributor to a wide variety of publications, including I.D. Magazine, The Wall Street Journal and Wired.