Filmed on: October 16, 2010
From pitch to launch, what transpires between designer
and client is often unseen and little talked about, the details known
only to a privileged few. But what if we could have a seat at the table?
Or be a fly on the wall in the conference rooms of design presentations
between designers and clients? With “One + One” we can!
The official NYC information center in Times Square is a hub for
thousands of tourists each day, but by 2007, the space was dark,
unwelcoming, outdated, overwhelmed with brochures and just not very
people-friendly. New York City's official marketing agency, NYC &
Company, knew it was time for a major overhaul. NYC & Company
creative director Willy Wong and designer Jake Barton discuss the
process of transforming the former info center into what is now a
modern, interactive, user-friendly source of all things NYC.
Jake Barton is founder and principal of Local Projects,
an award-winning media design firm for museums and public spaces.
Barton is recognized as a leader in the field of interaction design for
physical spaces, and in the creation of collaborative storytelling
projects where participants generate content. Currently, Local Projects
is partnered with Thinc Design as lead exhibition designers for The
National September 11th Memorial and Museum at the World Trade Center.
Other projects include interaction design for StoryCorps, six films for
The Beijing 2008 Olympics, media design for The National Museum of
American Jewish History, media design for the Official New York City
Visitors Information Center and co-creation of Timescapes for the Museum
of the City of New York. Additional clients include jetBlue, the
Tribeca Film Festival, the New-York Historical Society, the National
Building Museum and the Cooper-Hewitt Design Museum. Barton has lectured
extensively across the country and his work has received awards from
IDSA, I.D. magazine and AIGA, among others. He has a master’s
degree from NYU’s Interactive Telecommunications Program, where he
currently teaches the master’s thesis class. Before founding Local
Projects, Barton worked as an exhibition designer for Ralph Appelbaum
Willy Wong leads the creative vision across major initiatives on New York City’s behalf as SVP creative director at NYC & Company.
He started out in banking with JP Morgan, crossed into management
consulting with PricewaterhouseCoopers, shifted to interactive
development with Sapient, and ultimately lept over to design and art
direction with freelance projects for Yale School of Architecture,
Creative Time, Wingspace, Nylon, Rizzoli and Cynthia Rowley. Prior to
NYC & Company, he worked at a small agency on brands like Coca-Cola,
Clinique, Perry Ellis, Godiva and The Grinch Musical. A frequent
guest critic and lecturer at NYU, Yale, Columbia and Parsons, Wong
received an BA from Dartmouth and an MFA from Yale.
What’s stopping you from doing what you really want to
do, especially in a challenging economy? (That’s just opportunity
knocking!) With an introduction by “Gain” co-chair Kenna Kay, hear ten
designers tell their personal reinvention stories in just two minutes
each. Learn it—and live it.
Section: Why Design -
Conference , Gain conference, business
The “Masters of Design”-Gadi Amit, CEO of the industrial
design firm NewDealDesign; Bjarke Ingels, founder of the
architecture firm Bjarke Ingels Group (BIG); and Fiona Morrisson,
director of brand and advertising at JetBlue;-joined in an engaging
conversation about design's impact on business innovation with
Fast Company editor Linda Tischler.
Dr. Naif Al-Mutawa, creator of The 99, the first
comic series based on Islamic culture and history, will share his
entrepreneurial journey-from an idea born out of years as a
clinical psychologist to Kuwaiti prisoners of war, to a comic book
series published in eight languages and counting, to a theme park
in Kuwait, to a global animation series produced by Endemol and
written by some of Hollywood's top writers.
Section: Why Design -
Conference , Gain conference, culture, business
Delivering everyday low prices made Walmart the most successful retailer in the world, but it took a brand revitalization to make them the most loved. Su Mathews, senior partner at Lippincott, and Clint McClain, senior director, General Merchandise Marketing, at Walmart, examine the elements of this large scale repositioning.
Section: Why Design -
Conference , Gain conference, advertising, branding, business
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
Conference , Event
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