Filmed on: October 15, 2010
From pitch to launch, what transpires between designer and client is often unseen and little talked about, the details known only to a privileged few. But what if we could have a seat at the table? Or be a fly on the wall in the conference rooms of design presentations between designers and clients? With “One + One” we can!
Designer Drew Hodges and client Jeffrey Seller recreate the design process from pitch to delivery and provide insights on how designers and clients work together. Watch as Hodges and Seller discuss the design process that created the successful branding and advertising campaign for the hit revival of the Broadway musical West Side Story.
Drew Hodges is the founder and CEO of SpotCo, New York’s innovative full-service advertising agency for the theatrical industry. SpotCo began as Spot Design in 1987, an award-winning design studio specializing in entertainment graphics. Spot Design’s extensive client list includes ABC TV, Comedy Central, MTV, Nickelodeon, Paramount Pictures, SKG Dreamworks and Sony Music. Hodges launched SpotCo in 1997 and has since created the branding and advertising campaigns for countless Broadway and Off-Broadway shows such as Rent, Chicago, Doubt, The Color Purple, The Drowsy Chaperone and Avenue Q as well as the Shrek, Billy Elliot and the revival of West Side Story. SpotCo has been honored with awards from the Art Directors Club, AIGA, Print, HOW, Communication Arts and the Broadcast Design Awards, and has represented six Pulitzer Prize winners. The agency’s work has been featured in numerous publications, including 30 Modern Masters of Poster Design and Graphic Wit. Hodges works extensively with Broadway Cares/Equity Fights AIDS as well as The Actors Fund. He has taught graphic design at the School of Visual Arts, lectured at Columbia University and served on AIGA’s New York chapter’s board of directors.
Jeffrey Seller is a Broadway producer and founder of The Producing Office. He is the winner of three Tony Awards for Best Musical: Rent, which also won the Pulitzer Prize for Drama; Avenue Q; and In the Heights. Seller has also produced and/or developed numerous other well-known productions, including De La Guarda, Andrew Lippa’s The Wild Party, Baz Luhrmann’s production of Puccini’s La Boheme, High Fidelity and the current revival of West Side Story. He is a graduate of the University of Michigan.
Delivering everyday low prices made Walmart the most successful retailer in the world, but it took a brand revitalization to make them the most loved. Su Mathews, senior partner at Lippincott, and Clint McClain, senior director, General Merchandise Marketing, at Walmart, examine the elements of this large scale repositioning.
Section: Why Design -
advertising, Conference , branding, business, Gain conference
From pitch to launch, what transpires between designer and client is often unseen and little-talked about, the details known only to a privileged few. But what if we could have a seat at the table? Be flies on the walls in the conference rooms of design presentations between designer and client? With “One + One,” we can!
Section: Why Design -
Conference , branding, business, Gain conference
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
Conference , Event
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