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Filmed on: October 15, 2010
From pitch to launch, what transpires between designer
and client is often unseen and little talked about, the details known
only to a privileged few. But what if we could have a seat at the table?
Or be a fly on the wall in the conference rooms of design presentations
between designers and clients? With “One + One” we can!
In September 2009, Nickelodeon said goodbye to its famous “splat”
logo and launched a new, contemporary logo system across all of its
properties. This monumental initiative resulted in a complete global
redesign, including the rebranding of two of Nickelodeon's U.S. networks
and a full redesign of every single extension of the Nickelodeon brand.
The new Nickelodeon logo and identity as well as the system of
sub-brand logos was created by Eric Zim,
freelance creative director, who has worked with Anonymous Content,
Richard Avedon, M&Co., Radical Media and Laura Ziskin Productions,
among many others. The dynamic new identity and logos allowed for the
successful unification of Nick's numerous brands. In this entertaining
presentation, network creatives Matt Duntemann and Anne Mullen share the
story and showcase the work that has unified the Nickelodeon Kids and
An award-winning creative
director, art director and designer, Matthew Duntemann is that rare
blend of adventurous and unrelenting creativity coupled with sharp
business acumen. As a vice president of design for Nickelodeon’s
Kids and Family Group, Duntemann oversees the development of all the
on-air and online design for Nick Jr. and ParentsConnect as well as the
on-air identities and a variety of special off-air projects for Nick and
Nick at Nite. Previously, Duntemann worked as a creative director for
several Nickelodeon/MTV Network brands, including TVLand and Nick at
Nite, and as design director he was instrumental in the launch, look and
success of Nickelodeon’s digital preschool and teen channels, NOGGIN
and The N, and their matching websites. Before beginning his tenure at
Nickelodeon, Duntemann served as creative director for Channel V/Star
TV, a music and youth culture channel, broadcasting (via multi-lingual
feeds) to a quarter of a billion Asian viewers and in the process
winning several 4-A Hong Kong Advertising Awards. Duntemann’s award
winning did not stop in the Far East; his work for a diverse number of
companies and television networks has been honored by AIGA, American
Typography, American Illustration, The Art Directors Club, The One Show,
The Emmys and PromaxBDA.
Anne Mullen is the senior vice president of on-air creative strategy at Nickelodeon.
She is responsible for overseeing the on-air creative execution for
Nickelodeon 24 hours a day, from preschool to Nick at Nite. She also
oversees the conceptualization, development and execution of all on-air
promotion and brand communications in partnership with Nick’s
programming, brand marketing and digital teams to ensure that the on-air
creative execution aligns with the company’s larger business
objectives. Mullen previously served as vice president of preschool
production and was the creative force behind the preschool on-air team,
working to create on-air content such as promotional spots,
interstitials and vignettes. Mullen was instrumental in creating
NOGGIN’s (renamed Nick Jr. in fall 2009) Emmy-nominated “If Life Were
More Like Preschool” on-air campaign and promotional campaigns for Dora tent poles such Dora Saves the Mermaids. She also managed the creative team for the Blues Clues
tenth anniversary event. Prior to joining Nickelodeon, Mullen served as
director of original programming and production at Sundance Channel,
where she oversaw its creative strategy and supervised the production
and creative teams for the channel’s content development.
From pitch to launch, what transpires between designer and client is often unseen and little-talked about, the details known only to a privileged few. But what if we could have a seat at the table? Be flies on the walls in the conference rooms of design presentations between designer and client? With “One + One,” we can!
Section: Why Design -
branding, Conference , business
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knocking!) With an introduction by “Gain” co-chair Kenna Kay, hear ten
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pressing career questions, hear insights from industry leaders and learn
how to manage more effectively. Find out more about exclusive webinars, workshops, certificate courses and conferences
Section: Tools and Resources -
professional development, continuing education
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Section: Tools and Resources -
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