Filmed on: October 15, 2010
Debbie Millman, Kenna Kay, Stanley Hainsworth and Paola
Antonelli introduce the “Gain: AIGA Design and Business
Conference,” discuss the conference theme, Design (Re)Invents, and the
speakers and topics coming up over the exciting two-day event.
Millman has been in the design business for 23 years fulfilling her
dream of working in branding and furthering the meaning, purpose and
stature of brands in our culture. Millman is a managing partner and
president of the design division at Sterling Brands,
the largest independent brand consultancy in the country. For over a
decade, she has led long-term partnerships with global clients including
Gillette, Kraft, Nestle, Pepsi, Campbell’s, Johnson & Johnson,
Glaxo-Smithkline, Pfizer and Unilever. Millman is an author on the
design blog Speak Up, a regular contributor to Print magazine
and teaches Creative Leadership at the School of Visual Arts. In 2005,
she began hosting “Design Matters with Debbie Millman,” the first live
weekly radio talk show about graphic design on the internet. In 2006,
Millman completed her term as secretary, treasurer and sponsorship chair
of AIGA's New York chapter. She is currently serving as the president
of the board of AIGA.
After first pursuing an acting career, Stanley Hainsworth decided to
apply that experience to another creative trade. He spent several years
at Nike as a creative director before moving to Denmark to join the Lego
Company as its global creative director. Hainsworth returned to the
United States to work for Starbucks, where he led and oversaw all
creative aspects of the company, including associated brands Hear Music,
Tazo Tea and Ethos Water. His creative influence and responsibility in
leading teams of designers, illustrators, web designers, writers and art
directors extended to the look of new products, packaging systems,
seasonal promotions, brand campaigns, advertising and collateral
materials. Now, Hainsworth is the chair and chief creative officer of Tether,
a creative company providing memorable solutions—branding, advertising,
retail, digital, products, entertainment, packaging—for consumers.
Hainsworth is a national board member of AIGA, a speaker on creativity
at events worldwide, and the recipient of awards from I.D., Communication Arts, Graphis, HOW, PRINT, POP Times, the Library of Congress, AIGA, Type Directors Club, NW Design Awards and others.
Kenna Kay is the vice president/creative director at TV Land,
a division of MTV Networks. She directs a team of in-house designers
and animators, as well as out-of-house studios and freelancers, to
produce print, three-dimensional items, multimedia and motion graphics.
Previously, she was art director at Nickelodeon. Kay has received
numerous broadcast design awards, including recognition from Promax, Print, Communication Arts, HOW,
Art Directors Club and D&AD. She has spoken on design issues for
AIGA, the HOW Conference, the University of Kansas and the Art
Director’s Club, and in such far-reaching places as Caracas, Venezuela.
She has also judged for American Illustration 16 and the
Minnesota Design Show “Design Excellence 2006.” From 2003 to 2005, Kay
served on the board of directors as vice president of the AIGA New York
chapter, and organized the “MOVE: Design for Film and Television”
conference. She currently teaches “Beyond Editorial” in the illustration
department at Parsons the New School For Design.
Paola Antonelli is senior curator of the Department of Architecture and Design at The Museum of Modern Art,
where she has worked since 1994. Through her exhibitions—among them
Design and the Elastic Mind in 2008—teachings and writing, Antonelli
strives to promote a deeper understanding of design’s transformative and
constructive influence on the world. She is very proud of a recent
acquisition into MoMA’s Collection: the @ sign. She is working on
several exhibition ideas and on the book Design Bites, about basic foods taken as examples of outstanding design.
Driven for the last fifty years by the TV narrative, marketing is being transformed by the digital age. And in this new economy, companies are looking for new ways to advertise with an impact that lasts beyond the end of a media budget. Droga5 is on the forefront of this new marketing-entertainment hybrid, and is not only revolutionizing the way companies advertise, but is also rapidly changing the way the public thinks about advertising.
Section: Why Design -
Conference , Gain conference, advertising, business
Designers who work with the subject food are often called “food designers.” According to Marije Vogelzang, food is already perfectly and beautifully designed by nature. She designs from the verb “to eat.” Inspired by the origin, preparation, etiquette, history and the culture of food, she calls herself an “eating designer.”
Section: Why Design -
Conference , Gain conference, business
The “Masters of Design”-Gadi Amit, CEO of the industrial
design firm NewDealDesign; Bjarke Ingels, founder of the
architecture firm Bjarke Ingels Group (BIG); and Fiona Morrisson,
director of brand and advertising at JetBlue;-joined in an engaging
conversation about design's impact on business innovation with
Fast Company editor Linda Tischler.
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
Conference , Event
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