Video: Jeffrey Zeldman
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Filmed on: October 25, 2008
About this
video
Author and Happy Cog founder Jeffrey Zeldman answers the
question: what does a web designer need most? Skills and knowledge of
software, of course, but empathy—the ability to think about and
empathize with your user—is by far the most important. Good useful
education is hard to find, and within companies there is often no
departmental standardization. Good graphic design is not the same as
good user experience design, he explains. In fact, “good web design is
invisible”—it feels simple and authentic because it’s about the
character of the content, not the character of the designer.
Speaker bio
Jeffrey Zeldman
was one of the first designers, bloggers and independent publishers on
the web, and is one of the first web design teachers. In 1998, he
co-founded—and from 1999 to 2002, directed—The Web Standards Project, a
grassroots coalition that helped bring standards to our browsers. He
publishes A List Apart “for people who make websites.” Zeldman has
written two books, including the foundational web standards text, Designing with Web Standards
(second edition). He co-founded the web design conference “An Event
Apart” and founded Happy Cog, an agency of web design and user
experience specialists.