Video: Chris Bower and Udaya Patnaik
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Filmed on: October 24, 2008
About this
video
Chris Bower talks about the importance of design at
Saturn, the brand that established itself in the 1980s as “A Different
Kind of Car Company.” To stand out from imitators and reinvent the car
retail experience again, Saturn turned to Udaya Patnaik and Jump
Associates. Patnaik discusses how his firm deconstructed successful
retail experiences in other markets and for other products, such as
retail cosmetics and hands-on experiential museums, to make car buying
friendly and transparent.
Speaker bio
Chris Bower
has been with Saturn since 1993. He has held various positions within
Saturn’s sales, service and marketing divisions. In his current role as
manager of Saturn’s retail strategies, Bower focuses on the customer by
nurturing and growing the company’s outstanding shopping, buying and
ownership experiences. He holds a degree in mechanical engineering from
the University of Michigan and an MBA from the University of Chicago. He
has lived and worked in London, England, and in Germany.
Udaya Patnaik offers expertise in participative strategy
formulation and organizational transformation. His knowledge of
telecommunications, IT, physical space and utilities has made him a
valuable advisor in both the public and private sector. A principal at
Jump Associates, Patnaik uses experience in research, process analysis,
development roadmapping and training to assist clients in solving
long-term strategy issues. He has lectured in Stanford University’s
Technical Communications Program, and has co-authored several guidebooks
on local project management and planning. Previously, Patnaik provided
close consultation to Fortune 500 executives in the creation and launch
of innovative new business units. He has a degree in civil engineering
from Stanford University.