Video: Michael Jager
HTML 5 accessible player with share button. This is the player we use on AIGA.org.
Filmed on: October 24, 2008
About this
video
Michael Jager focuses on the word “collaboration,”
dissecting it and reassembling it to illustrate the importance of
multidisciplinarity in business. He cites his firm’s work with Burton
and Xbox, where the collaboration of engineers, designers and artists
has been essential. He also explains that life is short, so how we spend
our time and with whom matters deeply when forming teams as well as
building successful brands. Watch for the rousing sing-along at the end.
Speaker bio
For 20 years Michael Jager
has directed the multidisciplinary efforts of Jager DiPaola Kemp, a
studio whose process is informed by emotional, rational and cultural
forces and whose focus centers on the idea that design distinction
matters. Working with internal and external partners, Jager has helped
to create proprietary processes, experiences and exploratory
environments such as Living Brand®, the Collaboratory, Exquisite Corpse
Artsite, Iskra Print Collective and Sanctuary Artsite. Guided by Ezra
Pound’s simply but elegantly stated principle of “make it new,” his
collaborative output for a multitude of today’s most important and
relevant brands has been recognized worldwide by design periodicals,
books, competitions, exhibitions and his peers. Jager lives in
Burlington, Vermont, with his wife and three children.