Video: Laura Granka
HTML 5 accessible player with share button. This is the player we use on AIGA.org.
Filmed on: October 24, 2008
About this video
Laura Granka explains that even though Google is good at
finding answers, many people have trouble with asking the right
questions. So, Google studies users, through eye tracking and testing,
to come up with methods that improve the user experience. These design
solutions anticipate the user's needs and offer suggestions, such as
providing more kinds of results including maps, news, blogs and images.
Granka notes that search will continue to change, and so will Google.
Speaker bio
Laura Granka
is a leading figure in the search industry. She has spent the past six
years studying how people acquire information, in both online and
physical environments, and has authored more than 20 publications and
presentations on this topic. While completing her master’s at Cornell
University, Granka was an early pioneer in the use of eye tracking to
determine how users evaluate online search results. Working with a team
of computer scientists, she applied that knowledge about user behavior
towards improving result ranking algorithms. Granka has conducted search
research for Google since 2004, leading the Search Quality and User
Experience teams through a number of key launches. She is currently
completing her PhD at Stanford University.