Video: Stephen Doyle and Gael Towey
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Filmed on: October 25, 2008
About this
video
This charismatic husband-and-wife team banters about
designing for Martha Stewart in this lively presentation that reflects
their great working relationship and quick wits. Steven Doyle discusses
his work redesigning the logo and creating identities for the Martha
Stewart family of brands, while Gael Towey discusses the company’s
values from an in-house perspective: on making emotional connections
with audiences; how design is intrinsic to both the creation and the
execution of their publications; and the style and lead creative forces
behind the brands.
Speaker bio
Stephen Doyle is
the creative director at Doyle Partners, a design studio specializing in
identity, packaging, signage, environment and editorial design. Doyle’s
unique ability to give words a deeper meaning in graphic form results
in an intelligent, provocative body of work for clients including The New York Times, AIGA, Vanity Fair magazine and publisher Alfred A. Knopf. Doyle previously served as art director at M&Co. and as associate art director at Rolling Stone and Esquire
magazines. Doyle has lectured at Yale University, the Cooper Union for
the Advancement of Science and Art, the School of Visual Arts and New
York University.
As chief creative officer for Martha Stewart Living Omnimedia (MSLO) since 2005, Gael Towey
oversees the company’s design and creative teams, ensuring that the
company’s unique visual style is realized across all media and
merchandising business segments. Towey began working at Martha Stewart Living
in 1990 as founding art director. She designed the inaugural issue of
the magazine, establishing its distinct, iconic visual style. Over the
years, the breadth of Towey’s creative direction has expanded with the
rapid growth of MSLO. She has played a key role in developing the design
for all of the company’s magazines and merchandising programs,
including the Martha Stewart Collection of home products exclusively for
Macy’s, the mass market Martha Stewart Everyday product line at Kmart,
the Martha Stewart Crafts line at Michaels and the award-winning Martha
Stewart Furniture line with Bernhardt. Under Towey’s creative direction,
MSLO has won awards in many categories, including an AIGA Corporate Leadership Award,
five American Society of Magazine Editors awards, the Art Director’s
Club Vision Award, Chrysler Design Award and numerous others.
Previously, Towey was the design director for House and Garden magazine and was the first art director for Clarkson N. Potter Publishers.