Video: Phyllis Aragaki
HTML 5 accessible player with share button. This is the player we use on AIGA.org.
Filmed on: October 25, 2008
About this video
Phyllis Aragaki, creative director for Target, explains
the vision, purpose and structure of Target’s new, multidisciplinary
in-house studio, which strives to “dream and do the remarkable for our
guests and ourselves, everyday.”
Speaker bio
Phyllis Aragaki
is the director of Target’s newly formed in-house design group, Target
Creative Studio. It is her mission to create an environment that allows
the team to dream and do the remarkable, every day. As the studio
director, she leads a team of 150 designers, writers and production
artists to deliver Target’s “expect more, pay less” promise and create
meaningful brand experiences for its stores’ guests. Prior to her
current role, Aragaki led marketing and advertising campaigns for a
variety of business categories such as electronics, entertainment,
health and value. She has also contributed to the development and
evolution of Target’s owned brands and has served as a team lead for the
organizational initiative that conceived the new in-house studio.
Before joining Target, she was a founding member and executive creative
director at Desgrippes Gobé, a New York–based brand design firm. Aragaki
holds a BS from the Institute of Design at IIT and an MFA from Yale
University.