Video: Gail Anderson
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Filmed on: October 24, 2008
About this video
When designing for theater, says Gail Anderson, you
never know if the play will be hit and your work will be seen for a long
time, or if the show will get panned and close after a week. Using
SpotCo’s work on 9 to 5 as an example, she illustrates how campaigns
must work as well in print and on the sides of buses as on billboards
and marquees. She also shares why “being lovely” makes her a good
collaborator.
Speaker bio
Gail Anderson is a
creative director at SpotCo, a New York City-based design studio and ad
agency that specializes in creating artwork and campaigns for Broadway
theater. From 1987 to early 2002, she served as senior art director at Rolling Stone
magazine. Anderson’s work—which has received awards from the Society of
Publication Designers, the Type Directors Club, AIGA, the Art Directors
Club, Graphis, Communication Arts and Print—is in
the permanent collections of the Cooper-Hewitt National Design Museum
and the Library of Congress. She has co-authored, with Steven Heller,
several books including Graphic Wit, The Savage Mirror and American Typeplay.
Anderson teaches in the MFA Design program at the School of Visual Arts
and has lectured at colleges and design organizations throughout the
country. She also serves on the advisory board for the Adobe Design
Achievement Awards and is a recipient of the 2008 AIGA Medal.