Video: 20/20

Grant McCracken, PhD, talks about how anthropology should be a core competency of designers because it’s far too important to be left to the anthropologists alone.

Chris Hacker talks about how he created a new internal design group in New York City with a mission to “create transcendent consumer experiences.”

Only Malcolm Gladwell could bring Fleetwood Mac into the design discussion and make wonderful sense. In his enlightening talk about innovation and misconceptions about what it takes to become a success, Gladwell uses this unlikely metaphor for creative synthesis in an entertaining entrée into the concepts of his forthcoming book, Outliers.

This charismatic husband-and-wife team banters about designing for Martha Stewart in this lively presentation that reflects their great working relationship and quick wits.

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AIGA’s national design competitions celebrate exemplary design and demonstrate the power of design.