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On July 21, 2011, a group of more than 50 dedicated creative
professionals gathered in Birmingham at the AIGA Alabama Design Summit to learn, solve and model how creativity
can be harnessed to defeat the limitations facing social and economic
development in rural Alabama. A main theme of the event: Designers should leave
the studio and hit the streets. This video gives a glimpse into how that works.
“Us showing a slide show and telling a story up on a stage,
behind a podium, wasn’t going to work. They had to go out there, they had to
meet these leaders in their communities and have them talk about what they’d
done—see that passion that these local leaders have,” says Sam Shelton,
principal of KINETIK and an organizer of the event.
Using the Alabama Design Summit framework as a template, AIGA is in the process of developing a guidebook for designers and AIGA chapters who want to organize similar problem-solving workshops in their own communities. This book will provide the steps necessary for groups everywhere to host similar events and drive social change by reaching across disciplines. Keep an eye out for that resource next summer!
This video was created by The Perennial Project.
Looking for additional ways to design for good? This list of organizations and programs is a great place to start. There are many more opportunities out there—so if you know of a resource we should add here let us know!
Design for Good
Learn more about why Design for Good matters, the ways in which AIGA will support you and how the program encapsulates more than just pro bono work.
Section: Why Design -
AIGA Insight, Design for Good, social responsibility
Ziba not only planned the 2010 IDSA annual conference—from concept and visual identity to publicity and speaker selection—but also helped to close generational gaps and return the event to relevance.
Section: Why Design -
experience design, metrics of effectiveness, design educators, students
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