Video: Bruce Nussbaum

Are You Using Your Creative Intelligence?

Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference

About this video

It’s no secret that our world is undergoing dramatic shifts technologically, politically, economically and environmentally. In 2010, a survey conducted by IBM revealed that the most valued management skill was creativity. In this video, Bruce Nussbaum explores why we must all be our most creative in order to be our most competitive, and how we can use this creativity to build a new kind of entrepreneurial capitalism. He discusses the five creative competencies, from knowledge minting to pivoting, aimed at helping both individuals and organizations create routinely and well. He also investigates the way in which people, businesses and countries are enhancing their creative intelligence and how they operate in a twenty-first century global culture.

Speaker bio

Award-winning writer Bruce Nussbaum is the former assistant managing editor for Businessweek and professor of innovation and design at Parsons The New School for Design. In addition to blogging for Fast Company and Harvard Business Review, Nussbaum is founder of the online channel Innovation & Design and the quarterly innovation magazine IN: Inside Innovation. Nussbaum is responsible for starting Businessweek’s coverage of the annual Industrial Designers Excellence Awards, the Businessweek/Architectural Record Awards for architecture and “The World’s Most Innovating Companies” survey. In 2005, I.D. magazine named Nussbaum as one of the forty most influential people in design. In 2008, he was a finalist in the annual Design Mind Award given by the Cooper-Hewitt, National Design Museum. He is a member of the Council on Foreign Relations and a former member of the Global Agenda Council on Design & Innovation at the World Economic Forum in Davos, Switzerland.