Video: Richard Grefé, Opening Remarks
Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”
About this video
AIGA’s executive director opens the 2013 “Head, Heart, Hand: AIGA Design Conference,” discussing the future of AIGA and why design strategy, social impact and craft are vital to great design.
Richard Grefé is the CEO of AIGA, the professional association for design. He is generally involved in all of AIGA’s activities, although his major contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design. He earned a B.A. from Dartmouth College, crafted books at Stinehour Press, spent several years in intelligence work in Asia, reported from the Bronx County Courthouse for AP, wrote for Time magazine on business and the economy and then earned an M.B.A. from Stanford Graduate School of Business. Following a career in urban design and public policy consulting, Grefé managed the association responsible for strategic planning and legislative advocacy for public television and led a think tank on the future of public television and radio. He has been at AIGA since 1995, developing programs that reinforce the relevance of design as an extraordinary creative gift and a critical element of business strategy.