Video: Command X: Season 4, Day 1
Command X: Season 4, Day 1
Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”
About this video
Matteo Bologna joins in his inaugural year as emcee for Command X: Season 4, a design reality show featuring seven up-and-coming designers competing for the title of America’s next top designer. This year brought a twist: Contestants were randomly assigned to an AIGA Medalist who acted as a mentor throughout the event.
Meet the contestants:
- Joey Cofone, New York, NY
- Kaleena Porter, Washington, DC
- Lindsay Quinter, Pittsburgh, PA
- Daniel Surgeon, San Francisco, CA
- Tori Thomas, Nashville, TN
- Cate White, Omaha, NE
- Zipeng Zhu, New York, NY
Meet the mentors:
- Jessica Helfand, partner, Winterhouse
- Jennifer Morla, president and creative director, Morla Design
- Lucille Tenazas, founder and principal, Tenazas Design
- Michael Vanderbyl, principal, Vanderbyl Design
- Rick Valicenti, founder and design director, Thirst
For the first challenge, each designer presents his or her redesign of Prince’s logo, live on stage to the audience. After the audience votes, two contestants are eliminated and the remaining five are given their next challenge, to be completed in less than 24 hours!
About Command X
Command X, produced by Bonnie Siegler of Eight and a Half and hosted by Matteo Bologna of Mucca Design, is a design reality show that takes place at the biennial AIGA Design Conference. Seven emerging designers, all under the age of 27, complete challenges and present their solutions live on stage in front of 1,800 peers, heroes and potential employers. Throughout the intense three days of the competition, Sean Adams of AdamsMorioka acts as our very own “Tim Gunn.”
Command X: Season 4 Sponsor
Minneapolis based Target Corporation (NYSE: TGT), serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada. Since 1946 Target has given 5% of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information on Target’s commitment to the community and its overall commitment to corporate responsibility visit target.com/corporateresponsibility.
The Bullseye Design is a registered trademark of Target Brands, Inc.