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Filmed on October 10, 2013, at “Head, Heart, Hand: AIGA Design Conference”
Matteo Bologna joins in his inaugural year as emcee for Command X: Season 4,
a design reality show featuring seven up-and-coming designers competing
for the title of America’s next top designer. This year brought a
twist: Contestants were randomly assigned to an AIGA Medalist who acted
as a mentor throughout the event.
Meet the contestants:
Meet the mentors:
For the first challenge, each designer presents his or her redesign of
Prince’s logo, live on stage to the audience. After the audience votes,
two contestants are eliminated and the remaining five are given their
next challenge, to be completed in less than 24 hours!
Command X, produced by Bonnie Siegler of Eight and a Half and hosted by Matteo Bologna of Mucca Design, is a design reality show that takes place at
the biennial AIGA Design Conference. Seven emerging designers,
all under the age of 27, complete challenges and present their solutions
live on stage in front of 1,800 peers, heroes and potential employers.
Throughout the intense three days of the competition, Sean Adams of
AdamsMorioka acts as our very own “Tim Gunn.”
Minneapolis based Target Corporation (NYSE: TGT), serves guests at 1,832 stores – 1,784 in the United States and 48 in Canada. Since 1946 Target has given 5% of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information on Target’s commitment to the community and its overall commitment to corporate responsibility visit target.com/corporateresponsibility.
The Bullseye Design is a registered trademark of Target Brands, Inc.
AIGA chapters fulfill AIGA’s mission at the local level, supporting members through organizing projects and events to educate, inform and connect designers.
Section: About AIGA
Learn more about AIGA’s national conferences and events, and access videos from select conferences and awards events.
Section: Events and Competitions -
Conference , Event
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