Video: Eve Claxton
Stories and the Art of Persuasion
Filmed on October 11, 2013, at “Head, Heart, Hand: AIGA Design Conference”
About this video
Whether you’re pitching to a client or selling to a consumer, the ability to tell a story can be a powerful tool for persuasion. Stories capture people’s attention. They help create buy-in. And they make you and your vision instantly memorable to others. In this one-hour presentation, Eve Claxton—a writer, editor and radio producer—demonstrates simple storytelling techniques for bringing a compelling arc to your personal anecdotes, brand descriptions, pitches and presentations. This video is an essential watch for anyone who regularly communicates in his or her work life.
Eve Claxton is a writer, radio producer and story consultant based in Brooklyn, New York. She was born in London and educated at Manchester University in the United Kingdom. After moving to the U.S., Claxton began writing for monthly magazines, including the British and American editions of Vogue. Since 2006, she has worked as a ghostwriter on popular memoirs, biographies and self-help books.
Claxton is also the editor of The Book of Life, an anthology of the best memoir writing throughout the ages. In 2009, she joined StoryCorps, a national oral history project, where she sources and shapes stories for their National Public Radio broadcast and bestselling books. She was a member of the team that recently won both a Peabody Award and an Alfred I. duPont–Columbia University Award for the StoryCorps 9/11 collection. As a story consultant, Claxton has been engaged by major foundations and nonprofits to create and lead storytelling presentations and workshops for their staff.