Career cues
Career Cues are brought to you by The Creative Group as part of INitiative, a program delivering inspiration, advice and insights to help in-house design teams thrive.
Portfolio Pitfalls
All style and no substance is the number-one critique voiced by executives about creative portfolios, according to a survey by TCG. Thirty-two percent of advertising and marketing executives interviewed said the biggest misstep creative professionals make when assembling their portfolios is including samples that don't show value provided to the company. Check out our new guide, Creating and Presenting a Powerful Portfolio, for tips on building a strong digital and hard-copy portfolio that shows value to potential employers.
Money Matters
Think you should be making more for your efforts? Find out what your skills are worth by ordering a copy of The Creative Group 2012 Salary Guide containing average starting salaries for more than 100 design and production, interactive, advertising and marketing, and public relations positions. Visit The Creative Group Salary Center now to download your free copy or compute a local salary range using our online salary calculator.
About the author
The Creative Group specializes in placing a range of highly
skilled interactive, design and marketing professionals with a variety of firms
on a project and full-time basis. More information, including online
job-hunting services, candidate portfolios and TCG’s award-winning career magazine,
can be found at creativegroup.com.