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AIGA selectively forges relationships with
forward-thinking brands that understand and are invested in the transformative
power of design. A number of opportunities exist, from Official Sponsorship, which
provides high impact, year-long recognition, to a variety of Program
Sponsorships offering tailored messaging.
As the world’s largest and most influential design
association in the world, AIGA represents more than 22,000 members and the
country's 300,000 designers look to AIGA as an authority, resource and
advocate. Getting involved as a sponsor connects you directly with your target
audience—design trendsetters and decision makers with purchasing power.
“For those who only thought AIGA was a place to meet book designers
(which, it should be noted, it still is),
AIGA [is] positioning design as a tool for systems-thinking, problem-solving,
and creating real change.”--Alissa Walker, Fast Company
“Adobe and AIGA have a long-standing strategic partnership focused on the promotion and advancement of the design profession. The success of Adobe’s key products, from InDesign to Illustrator to the entire Adobe Creative Suite, would not have been possible without the support of AIGA and the broader design community.”
--John Loiacono, senior vice president of Creative Solutions Business Unit, Adobe
“Our sponsorship [of AIGA] has allowed us to build strong relationships with leaders in the design community. And these relationships have, in turn, helped bring our corporate culture into alignment with the needs and aspirations of this very important audience for our brand.”
--Laura Shore, senior vice president of communications and innovation strategies, Mohawk Fine Papers
Reach opinion leaders in the design professionAIGA followers are creative directors, junior and senior
designers, brand strategists, design entrepreneurs and professionals working
across the design industry. AIGA members include designers in all disciplines
and at all phases of their careers, yet consistently they represent those most
interested in advancing the industry and leading the profession to new levels
Get further involved in the industryAIGA has built a reputation as a think tank and voice for
progressive communication design. Our conferences and other events feature
thought-leaders and visionaries of the profession, including C-level executives
for whom design is critical to their business strategy. Be part of the critical
dialogue surrounding the future of design.
Develop a loyal followingBy establishing a firm connection between your company and
the premier association of professional designers, you have linked yourself
with an interest in the highest professional standards for design through an
organization that designers trust. This keeps your brand top-of-mind within the
Official Sponsorships are exclusive, customized relationships that
strategically align your brand alongside AIGA on a national level. Official
Sponsorships are tailored to a company’s marketing position, providing
visibility and integration with numerous AIGA activities over an extended
period. AIGA actively and visibly endorses its Official Sponsors, who become an
integral part of the AIGA community, ensuring brand loyalty among AIGA’s
discerning, design-savvy following. AIGA Official Sponsors—limited to six—each
year have chosen to distinguish themselves from the competition.
Program Sponsorships offer the
unique opportunity to become involved with specific AIGA-produced events and
initiatives. From inspiring conferences to critical publications,
daily curated blogs to compelling exhibitions, advocacycampaigns to professional development programs, AIGA offers a
variety of authentic and meaningful ways to showcase your brand to the AIGA
design community. Visibility is commensurate with the level of support. In
addition to scheduled programs, new ventures are always in development and AIGA
is open to exploring shared areas of interest.
To learn more about sponsorship opportunities, please
contact Elaine Bowen, AIGA director of strategic partnerships at 212 710 3125.
AIGA is grateful to the diverse partners who support the profession through sponsorship.
Section: About AIGA -
AIGA builds alliances with other organizations that reinforce our
capacity to empower the success of designers, demonstrate the value of
design and stimulate thinking about design.
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
A brand is every piece of communication that is created to explain who you are. And this can be rarely done in one session. The brand tools are just the beginning. The process continues as it is implemented and requires a strategic partner—a graphic designer.
Section: About AIGA
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