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AIGA selectively forges relationships with
forward-thinking brands that understand and are invested in the transformative
power of design. A number of opportunities exist, from Official Sponsorship, which
provides high impact, year-long recognition, to a variety of Program
Sponsorships offering tailored messaging.
As the world’s largest and most influential design
association in the world, AIGA represents more than 22,000 members and the
country's 300,000 designers look to AIGA as an authority, resource and
advocate. Getting involved as a sponsor connects you directly with your target
audience—design trendsetters and decision makers with purchasing power.
“For those who only thought AIGA was a place to meet book designers
(which, it should be noted, it still is),
AIGA [is] positioning design as a tool for systems-thinking, problem-solving,
and creating real change.”--Alissa Walker, Fast Company
“Adobe and AIGA have a long-standing strategic partnership focused on the promotion and advancement of the design profession. The success of Adobe’s key products, from InDesign to Illustrator to the entire Adobe Creative Suite, would not have been possible without the support of AIGA and the broader design community.”
--John Loiacono, senior vice president of Creative Solutions Business Unit, Adobe
“Our sponsorship [of AIGA] has allowed us to build strong relationships with leaders in the design community. And these relationships have, in turn, helped bring our corporate culture into alignment with the needs and aspirations of this very important audience for our brand.”
--Laura Shore, senior vice president of communications and innovation strategies, Mohawk Fine Papers
Reach opinion leaders in the design professionAIGA followers are creative directors, junior and senior
designers, brand strategists, design entrepreneurs and professionals working
across the design industry. AIGA members include designers in all disciplines
and at all phases of their careers, yet consistently they represent those most
interested in advancing the industry and leading the profession to new levels
Get further involved in the industryAIGA has built a reputation as a think tank and voice for
progressive communication design. Our conferences and other events feature
thought-leaders and visionaries of the profession, including C-level executives
for whom design is critical to their business strategy. Be part of the critical
dialogue surrounding the future of design.
Develop a loyal followingBy establishing a firm connection between your company and
the premier association of professional designers, you have linked yourself
with an interest in the highest professional standards for design through an
organization that designers trust. This keeps your brand top-of-mind within the
Official Sponsorships are exclusive, customized relationships that
strategically align your brand alongside AIGA on a national level. Official
Sponsorships are tailored to a company’s marketing position, providing
visibility and integration with numerous AIGA activities over an extended
period. AIGA actively and visibly endorses its Official Sponsors, who become an
integral part of the AIGA community, ensuring brand loyalty among AIGA’s
discerning, design-savvy following. AIGA Official Sponsors—limited to six—each
year have chosen to distinguish themselves from the competition.
Program Sponsorships offer the
unique opportunity to become involved with specific AIGA-produced events and
initiatives. From inspiring conferences to critical publications,
daily curated blogs to compelling exhibitions, advocacycampaigns to professional development programs, AIGA offers a
variety of authentic and meaningful ways to showcase your brand to the AIGA
design community. Visibility is commensurate with the level of support. In
addition to scheduled programs, new ventures are always in development and AIGA
is open to exploring shared areas of interest.
To learn more about sponsorship opportunities, please
contact Elaine Bowen, AIGA director of strategic partnerships at 212 710 3125.
AIGA is grateful to the diverse partners who support the profession through sponsorship.
Section: About AIGA -
AIGA builds alliances with other organizations that reinforce our
capacity to empower the success of designers, demonstrate the value of
design and stimulate thinking about design.
NEW YORK—March 5, 2013. A new professional fellowship program developed by Design Ignites Change and AIGA aims to support social impact projects by providing seed funding and mentoring to creative professionals.
NEW YORK—February 12, 2013. AIGA’s Design Leaders Confidence Index inched upward in the fourth quarter of 2012, climbing from 100.51 to 101.72. Given the economic anxiety surrounding the Congressional ultimatum on the “fiscal cliff,” this sustained level of confidence seems to bode well for designers.
NEW YORK—February 5, 2013. A lifetime of achievement in design can take many forms. The 2013
recipients of the AIGA Medal, the highest honor of the design profession,
represent the range of contributions designers make to clients, future
generations and society at large—through inspiration, thoughtful critique,
social impact and the education of future design leaders.
Ryan R. Hageman
Member since 2006
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